Brand Tone

Spiritual, Empowering, and Refined

Brand Values

• •Authenticity
• •Spirituality & Balance
• •Craftsmanship & Quality
• •Individuality & Personal Journey
• •Cultural Heritage

Best Practices

• •Lead with the "Why": Always connect the product to its deeper meaning. Instead of just describing the material, explain the symbolism (Tiger/Yin, Dragon/Yang) and how it relates to the wearer's life.
• •Use Empowering Language: Employ words that inspire introspection and self-discovery. Phrases like "your journey," "tell your story," "personal strength," and "innermost self" reinforce the brand's value of individuality.
• •Maintain a Refined & Spiritual Vocabulary: Consistently use terms like "sacred," "talisman," "harmony," "balance," and "ancient wisdom" to maintain the brand's unique spiritual positioning.
• •Highlight Authenticity and Craftsmanship: In product descriptions and stories, always mention the handmade nature, the quality of materials (e.g., "carefully sourced precious metals"), and the cultural authenticity of specific elements like Thai amulets.
• •Tell a Story in Every Piece: Frame each product not as a standalone item, but as a chapter in a larger narrative—either the brand's story or, more importantly, the customer's. This transforms a purchase into a personal and meaningful experience.

Social Perception

Tigers & Dragons is perceived as a high-quality, meaningful, and authentic brand, appealing to conscious consumers who seek pieces with deep story, cultural significance, and intention. Its connection to Thai culture and Buddhist blessings gives it legitimacy and depth. The brand is also seen as cool and culturally relevant, bridging ancient traditions with modern subcultures.

Copy Examples

• •Find your center. The Spiritual Bloom bracelet is more than an accessory; it's a daily reminder of your own journey to balance and strength. Handcrafted with sacred intention, for a path that is uniquely yours. #TigersAndDragons #SpiritualJewelry #FindYourBalance
• •A Talisman for Your Journey Awaits
• •Jewelry Forged with Spirit. Worn with Purpose.
• •Embody tranquility and good fortune with the Sacred White Elephant Bracelet. In Eastern tradition, the white elephant is a symbol of royal power and unwavering calm. This piece, crafted from pure silver, serves as your personal emblem of strength and stability. Let it be a companion on your journey, a quiet source of inner harmony.
• •Beyond Adornment. Emblems of Harmony & Personal Strength.