Brand Tone

Professional, Expert, Quality-Driven, Premium, Passionate, Enthusiastic, Confident

Brand Values

• •Quality & Craftsmanship
• •Innovation & Technology
• •Performance & Excellence
• •Customer Satisfaction & Service
• •American Made

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand voice (e.g., Professional, Expert, Passionate, Confident, Quality-Driven). Include examples of "do's and don'ts" for language, style, and specific terminology related to billiards.
• •Focus on "Quality," "Performance," and "Innovation": Consistently weave these core values into your messaging. Use strong verbs and specific details that highlight the craftsmanship and technological advantages of your products.
• •Show, Don't Just Tell: Instead of just saying "high quality," describe the materials, the manufacturing process, or the specific performance benefits a player will experience. Testimonials and player endorsements are powerful for this.
• •Educate and Inform: Position the brand as an expert. Share insights into billiard technology, product care, or how specific features can improve a player's game. This reinforces the "Expert" and "Professional" aspects of the tone.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media posts, product descriptions, and customer service interactions is aligned. Regular review and training for anyone creating content can help achieve this.

Social Perception

Positive, Respected, Premium, Knowledgeable Community

Copy Examples

• •Headline: Elevate Your Game. Experience Tiger Precision. Body: Crafted for champions and aspiring players alike, Tiger Products delivers the ultimate in performance and quality. Our American-made cues and shafts are engineered with cutting-edge technology and meticulous attention to detail, giving you the competitive edge you demand. Feel the difference. Play with Tiger.
• •Headline: Innovation at Its Core. Performance in Your Hands. Body: At Tiger Products, we don't just make billiard equipment; we redefine it. From our revolutionary Fortis Carbon Fiber Shafts to our Tour-proven laminated cue tips, every product is a testament to our commitment to innovation and excellence. Unleash your potential.
• •Headline: The Choice of Professionals. The Mark of Quality. Body: Trusted by world champions like Darren "Dynamite" Appleton and Jayson "Eagle Eye" Shaw, Tiger Products are built to perform under pressure. Experience the superior craftsmanship and unparalleled playability that top players rely on. Invest in your victory.
• •Headline: Beyond the Break. Beyond Expectation. Body: Tiger Products is dedicated to the art and science of billiards. Our passion drives us to create cues, shafts, and accessories that offer unmatched consistency, control, and feel. Discover the Tiger advantage and transform your performance.
• •Headline: American Craftsmanship. Global Recognition. Body: From our state-of-the-art facility in Burbank, California, Tiger Products brings you the finest billiard equipment, meticulously handcrafted for discerning players worldwide. When quality is non-negotiable, choose Tiger.