Brand Tone

The predominant tone is friendly, empathetic, and trustworthy. They communicate with their audience as fellow pet lovers who understand the challenges of finding healthy and safe products. The tone is also playful and lighthearted on platforms like TikTok, demonstrating an ability to adapt their voice to the specific social media environment while maintaining their core identity.

Brand Values

• •Health and Wellness
• •Authenticity and Trust
• •Quality
• •Community
• •Happiness

Best Practices

• •Always Lead with Empathy: Start from a place of understanding the pet owner's needs and concerns, especially regarding pet health and allergies.
• •Tell the Founder's Story: Regularly and authentically weave the brand's origin story into your content to reinforce trust and authenticity.
• •Highlight "Natural" and "Simple": Consistently use keywords like "natural," "single-ingredient," "ethically-sourced," and "allergy-friendly" to emphasize your core product values.
• •Maintain a Friendly and Approachable Voice: Use conversational language, pet-related puns, and emojis to create a warm and inviting tone across all platforms.
• •Encourage and Feature User-Generated Content: Actively ask for and share photos and reviews from your customers. This not only provides social proof but also strengthens the sense of community around your brand.

Social Perception

The social perception of Tiger Pet Market is overwhelmingly positive. Customers view the brand as a reliable and caring source for pet supplies. They are perceived as being genuinely invested in the well-being of animals, a perception that is strongly reinforced by the founder's personal story. The brand is seen as a solution for pet owners who are struggling to find treats that are safe for their sensitive pets. The consistent positive reviews and high ratings on multiple platforms solidify this perception of a trusted and high-quality brand.

Copy Examples

• •Sensitive tummy? We get it. That's why our new line of jerky treats has only one ingredient: pure, delicious, ethically-sourced goodness. Because every pup deserves a treat they can love, worry-free.
• •The endless search for allergy-friendly treats is over. Born from our own journey with a sensitive senior dog, Tiger Pet Market offers a full range of single-ingredient chews and treats that are both delicious and gentle. See the joy on your pup's face, not the itch!
• •Sound on for some serious satisfaction! Our all-natural yak chews are the long-lasting, protein-packed treat your dog has been dreaming of. #YakChew #DogTreats #ASMR #HappyDog
• •A story from our pack: When our senior dog, Tiger, couldn't enjoy most treats on the market, we made it our mission to create something better. Every product we offer is a testament to our commitment to safe, natural, and joyful treating for every pet. Thank you for being a part of our journey.
• •Turn mealtime into a brain game! Our interactive snuffle mat is designed to engage your pet's natural foraging instincts, providing mental stimulation and endless fun. Made from durable, pet-safe materials, it's the perfect way to keep your furry friend happy and entertained.