Brand Tone

Caring & Nurturing, Trustworthy & Transparent, Playful & Empowering, Passionate & Enthusiastic, Informative & Helpful

Brand Values

• •Health & Wellness
• •Transparency & Honesty
• •Quality
• •Family-Oriented
• •Deliciousness without Compromise
• •Problem-Solving

Best Practices

• •Embrace the "TigerMama" Persona: Consistently use language that is protective, nurturing, yet strong and confident. Think of a mama bear who fiercely protects her cubs by choosing only the best. The phrase "Leave it to a TigerMama to lead us safely from the Junk Food Jungle" is a great anchor.
• •Keep it Clean & Transparent: Mirror the ingredient list in the language. Be direct, honest, and avoid jargon where possible. Use phrases like "No shady stuff," "Nothing hidden."
• •Use Playful & Empowering Vocabulary: Incorporate words that evoke energy, natural strength, and a bit of fun – "jungle," "wildly," "superfood hero," "craveable," "unleash."
• •Focus on the "Why" (The Origin Story): Regularly weave in Amy's story of creating these cookies for her family. This adds authenticity and a strong emotional connection.
• •Educate Gently: When talking about ingredients or health benefits (like on the blog or in FAQs), maintain an informative yet accessible and encouraging tone. Avoid overly scientific or preachy language. The goal is to empower, not intimidate.

Social Perception

Trusted for Allergens/Dietary Needs, High-Quality & Tasty, Worth the Purchase (for many), A "Safe" Indulgence, Innovative Ingredient Use

Copy Examples

• •Headline: Finally, a Cookie That Loves You Back. Body: Tired of the "junk food jungle"? TigerMamas cookies are handcrafted with love and superfood tigernuts – so you get all the "yum" without the "crummy." Indulge guilt-free! #TigerMamas #HealthyTreats #GuiltFreeCookies
• •Headline: Fuel Your Inner Tiger. Deliciously. Body: Meet your new favorite snack! Our [Chocolate Chip/Original] cookies are packed with nature's best, free from gluten, dairy, and all that shady stuff. Pure, powerful, and wildly delicious. #EscapeTheJunkFoodJungle #TigernutPower #CleanEating
• •Headline: Peace of Mind in Every Bite. Body: Created by a mom on a mission, TigerMamas cookies are made with transparently sourced, wholesome ingredients. Perfect for sensitive tummies and discerning taste buds. Taste the love! #AllergenFriendly #PaleoCookies #TigerMamasStory
• •Headline: Don't Just Eat a Cookie, Unleash a Superfood! Body: What's our secret? The mighty tigernut! This little tuber packs a punch of flavor and goodness. Experience the chewy, melt-in-your-mouth magic of TigerMamas. #SuperfoodSnack #Tigernuts #NotANut
• •Headline: Your Cravings Called. We Answered (Healthily!). Body: Say YES to that cookie craving! TigerMamas offers craveable cookies made with organic ingredients you can trust. Sweetened smartly, free from allergens, and baked with passion. Join our pack! #SmartSnacking #TigerMamasFoods #HealthyIndulgence