Brand Tone

Aspirational, encouraging, and technical, positioning the brand as a supportive coach that inspires golfers to improve while grounding claims in product specifics and innovative design.

Brand Values

• •Performance & Improvement
• •Innovation & Quality
• •Customer-Centricity & Support
• •Accessibility

Best Practices

• •Lead with the Benefit, Support with the Feature: Always start with what the golfer will achieve (e.g., "Sink more putts," "Add 15 yards"). Then, explain how the product's technical features (e.g., "high-rebound face," "scientifically designed grip") make that benefit possible.
• •Use "You" and "Your": Frame all copy from the customer's perspective. Instead of "Our products do X," write "You will unlock Y with...". This makes the message more personal, aspirational, and focused on the golfer's journey.
• •Ask Engaging Questions: In social media and emails, prompt a response by asking questions related to the struggles and triumphs of golf (e.g., "What part of your game are you working on this week?" or "What was your best shot of the weekend?"). This reinforces the brand's community and support values.
• •Maintain an Energetic and Encouraging Vocabulary: Consistently use strong, positive verbs and aspirational nouns. Words like unlock, conquer, master, dominate, confidence, potential, performance, and consistency should be staples in the brand's lexicon.
• •Create a "Problem/Solution" Narrative: Identify a common frustration for amateur golfers (a slice, inconsistent chipping, three-putts) and clearly present the Tigerline Golf product as the specific solution. This shows empathy for the golfer's struggles and positions the brand as an expert problem-solver.

Social Perception

Tigerline Golf is perceived as a specialized and reliable provider of game-improvement tools, an expert in training aids, a community builder, consistently positive and encouraging, and friendly to high-handicappers, making game improvement accessible to a broad audience.

Copy Examples

• •Three-putts are officially cancelled. Stop dreading those 6-footers. Our Pro-Putt Trainer gives you the feedback you need to roll it pure every time. Master the line, master the speed, and start dropping birdies. What's the one putt you always want back? Let us know! 👇 #TigerlineGolf #Putting #GolfPractice #GameImprovement
• •Your garage is the new driving range. Don't let time or weather stop you from unlocking your potential. From our Impact Pro Swing Trainer to our Dual-Turf Hitting Mats, we have everything you need to build a better game at home. Shop the Game Improvement collection now and get free shipping! #TrainLikeAPro #GolfAtHome #Tigerline
• •An extra 15 yards is inside this email. Unlock the swing speed you didn't know you had.
• •The Feeling of a Perfect Swing. Bottled. Groove the muscle memory that leads to effortless power and consistency, so you can take your range swing to the course with confidence.
• •Tigerline Golf Training Aids. Unlock Your Potential. Free Shipping on All Orders. Perfect your swing & putt with our pro-quality training aids. Trusted by golfers of all levels. Shop now for game-changing results.