Brand Tone

Professional and Expert, Quality-Focused and Luxurious, Reliable and Service-Oriented, Design-Inspired and Fashion-Forward

Brand Values

• •Quality and Craftsmanship
• •Customer Focus and Partnership (B2B)
• •Innovation and Performance
• •Sustainability and Responsibility
• •Reliability and Availability
• •Fashion-Driven Design

Best Practices

• •Prioritize "Quality" and "Luxury" in Language: Consistently use adjectives that evoke a sense of premium quality, exclusivity, and fine craftsmanship (e.g., "exquisite," "premium-grade," "luxurious," "finest," "superior").
• •Speak the Language of Designers: Incorporate industry-specific terminology naturally to resonate with the target B2B audience (e.g., "hospitality grade," "contract markets," "custom capabilities," "performance finishes").
• •Highlight Key Differentiators: Regularly weave in core brand values and selling points such as "Made in the USA," "Italian-inspired," "sustainability," "in-stock," and "customizable."
• •Maintain a Professional and Confident Voice: Avoid overly casual slang or overly aggressive sales tactics. The tone should be assured, knowledgeable, and service-oriented, reflecting expertise and reliability.
• •Showcase, Don't Just Tell: Use descriptive language that allows the reader to visualize the texture, richness, and application of the leather. Pair strong copy with high-quality visuals that reinforce the brand's aesthetic.

Social Perception

High-Quality Supplier, Reliable Partner, Industry Respected, Aesthetic Appeal, Limited Public Consumer Awareness

Copy Examples

• •Headline: Elevate Your Designs with Exquisite, In-Stock Leather. Body: For over 20 years, Tiger Leather has empowered designers with premium, fashion-forward upholstery leather. Explore 600+ articles, ready to ship, and discover the perfect expression of luxury and durability for your next project. Inspired by Italian craftsmanship, Made in the USA.
• •Headline: Where Craftsmanship Meets Innovation. Body: At Tiger Leather, we merge Old World tanning traditions with leading-edge technology. Our ISO-certified sustainable practices and advanced performance finishes ensure every hide is not only beautiful but built to endure. Experience the Tiger Leather difference.
• •Headline: Your Vision, Our Leather. Limitless Possibilities. Body: From bespoke color matching to unique textures, Tiger Leather’s custom capabilities bring your most ambitious design concepts to life. Partner with us for unparalleled quality and dedicated service, tailored to the demands of the hospitality and contract industries.
• •Social Media Post (Image: A stunning, modern chair upholstered in rich Tiger Leather): Caption: Timeless design deserves timeless materials. Our [Collection Name] leather in [Color Name] offers unparalleled softness and proven durability, making it the choice for leading hospitality and residential projects. What will you create? #TigerLeather #LuxuryLeather #InteriorDesign #UpholsteryLeather #MadeInUSA #DesignInspiration
• •Email Subject Line: Discover the Art of Fine Leather: The New [Seasonal Collection Name] from Tiger Leather. Body: Dear [Designer Name], Unveil a world of texture and color with the latest arrivals at Tiger Leather. Inspired by global design trends and crafted with our signature commitment to quality, these new articles are now in stock and ready to inspire your most discerning clients. Explore the collection and order your samples today.