Brand Tone

Caring & Nurturing, Trustworthy & Authoritative, Child-Friendly & Engaging, Responsible & Conscious, Professional & Quality-Oriented

Brand Values

• •Child Wellness & Health
• •Quality & Durability
• •Innovation
• •Sustainability & Environmental Responsibility
• •Safety
• •Parental Peace of Mind
• •Supporting Happy Growth

Best Practices

• •Always Prioritize Child Wellness: Frame benefits around the child's health, comfort, and happiness. Use words like "support," "protect," "healthy," "happy," "comfort."
• •Highlight Trust and Expertise: Reference certifications, awards, German technology, and years of experience to build credibility. Use phrases like "scientifically designed," "expert-approved," "award-winning."
• •Be Inclusive of Parents and Children: Address the concerns and desires of parents (health, durability, safety) while also appealing to children (designs, comfort, ease of use).
• •Emphasize Sustainability Responsibly: Clearly communicate eco-friendly practices and materials without overstating. Use terms like "recycled materials," "eco-conscious," "planet-friendly."
• •Maintain a Positive and Encouraging Voice: Keep the language optimistic, supportive, and focused on positive outcomes like a happy and healthy school journey.

Social Perception

Positive among Parents, Premium Brand, Associated with Quality and German Technology, Increasingly Eco-Conscious, Child-Appealing

Copy Examples

• •Headline: Protect Their Future, One School Day at a Time. Body: Growing up is an adventure! Ensure your child's journey is supported with a Tiger Family ergonomic schoolbag. Designed with their well-being in mind, our bags offer award-winning spine protection and lightweight comfort, so they can focus on learning and play, not a heavy load. #TigerFamilyHK #HealthyGrowth #ErgonomicCare
• •Headline: Smart for School, Kind to the Planet. Body: Give your child the best support with Tiger Family, and join us in caring for their world. Our ergonomic schoolbags are not only designed for optimal spine health but are also crafted from sustainable, recycled materials. Because a healthy future means a healthy planet too! #TigerFamilySustainability #EcoFriendlyKids #GreenChoice
• •Headline: Decades of Trust, Designed for Today's Kids. Body: Since 1972, Tiger Family has been dedicated to creating schoolbags that parents trust and kids love. Our German-engineered ergonomic designs, innovative features like the easy-to-use Fidlock magnetic buckle, and vibrant styles make every school day a little brighter and a lot more comfortable. #TigerFamilyHeritage #TrustedByParents #InnovativeDesign
• •Headline: Lighten Their Load, Brighten Their Day! Body: School books can be heavy, but their schoolbag doesn't have to be! Tiger Family's lightweight ergonomic schoolbags are scientifically proven to reduce shoulder pressure, ensuring a comfortable carry from home to school and back. More smiles, less strain! #LightweightComfort #HappySchoolDays #TigerFamilyKids
• •Headline: Award-Winning Support for Your Little Scholar. Body: Give your child the confidence of comfort with a Tiger Family schoolbag. Recognized globally with awards for ergonomics, innovation, and green design, our bags are built to support their posture and active lifestyle. Invest in their well-being, invest in Tiger Family. #AwardWinningDesign #ErgonomicSchoolbag #ChildWellness