Brand Tone

Professional and Knowledgeable, Approachable and Caring, Empowering and Confidence-Boosting, Reassuring, Modern and Clean

Brand Values

• •Client-Centricity: Prioritizing individual client needs, goals, and comfort through personalized consultations and treatment plans.
• •Expertise and Education: Valuing deep knowledge in aesthetic medicine and committing to educating clients about their options.
• •Natural Results: Emphasizing enhancements that look natural and refresh one's appearance rather than creating an artificial look.
• •Safety and Efficacy: Adhering to high medical standards and using proven, effective treatments and products.
• •Building Confidence: Believing that aesthetic treatments can positively impact self-esteem and overall well-being.
• •Integrity and Transparency: Being open about procedures, expected outcomes, and care.

Best Practices

• •Always Prioritize the Client's Perspective: Use "you" and "your" frequently. Frame benefits around how the client will feel or what they will achieve, rather than just listing service features. Address their potential concerns and aspirations with empathy.
• •Balance Professionalism with Warmth: While showcasing expertise and using correct terminology is important, avoid overly clinical or jargon-heavy language. Infuse warmth, reassurance, and approachability into the copy.
• •Educate, Don't Just Sell: Provide valuable information that helps clients make informed decisions. This builds trust and positions the brand as an authority. Explain the "how" and "why" behind treatments.
• •Emphasize Natural Beauty and Confidence: Consistently reinforce the philosophy of achieving natural-looking enhancements that boost self-esteem, rather than promoting drastic or unnatural changes.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual branding (e.g., clean, modern, professional images and videos). The words and visuals should tell the same story.

Social Perception

Tig Aesthetics LLC is generally perceived as a reputable, high-quality med spa. Dr. Thiara is seen as a skilled and trusted practitioner. Clients appreciate the natural-looking results and the personalized attention they receive. The brand is viewed as professional, knowledgeable, and caring. There's a perception of a modern, clean, and welcoming clinic environment. The educational content shared on social media positions them as experts and a reliable source of information in the aesthetics field.

Copy Examples

• •Ready to refresh your reflection? ✨ At Tig Aesthetics, we believe in enhancing your unique beauty, not changing it. Let's chat about how subtle tweaks with [Service, e.g., Botox or Fillers] can restore youthful volume and smooth lines, all while keeping you looking like *you*. Book your personalized consultation today – link in bio! #TigAesthetics #NaturalEnhancement #ConfidenceBoost #MedSpaSeattle
• •Curious about [Service, e.g., Microneedling]? 🤔 This powerhouse treatment stimulates your skin's natural collagen production, improving texture, tone, and radiance with minimal downtime. Dr. Thiara and our expert team are here to answer all your questions and create a plan tailored to your skin goals. Learn more & feel confident in your skin: [Link to blog/service page] #SkincareScience #ExpertCare #TigAesthetics #HealthySkin
• •Experience the Art of Aesthetics. Achieve Your Natural Radiance with Expert Care at Tig Aesthetics LLC. Your journey to confidence starts here. [Button: Book a Consultation]
• •Feeling run down or looking to give your wellness a boost from within? 💧 Our IV Hydration therapies are custom-blended to replenish essential nutrients, enhance energy levels, and promote overall vitality. Discover the right infusion for your needs with our expert guidance. #WellnessWednesday #IVTherapy #TigAesthetics #FeelYourBest
• •Invest in your glow! For a limited time, receive [Offer Detail, e.g., a complimentary skincare consultation] with any [Specific Service] booking. Let our specialists guide you towards achieving your aesthetic goals with results you'll love. Call us or book online! #AestheticSpecial #SeattleBeauty #ExpertResults #TigAesthetics