Brand Tone

Enthusiastic and Passionate, Accessible and Inclusive, Community-Focused, Technical yet Understandable, Value-Driven and Confident

Brand Values

• •Quality
• •Performance
• •Value/Affordability
• •Style
• •Customer Focus ('For the People')
• •Passion for Activity

Best Practices

• •Embrace 'Tifosi' (Super-Fan) Enthusiasm: Infuse copy with genuine excitement for sports, the outdoors, and the customer's passion. Use active, energetic language.
• •Highlight Value Explicitly and Implicitly: Don't shy away from mentioning affordability, but always tie it back to the high quality and performance features a customer receives. Phrases like 'pro-level at a smart price' work well.
• •Speak to the Activity: Tailor messaging to the specific needs and language of the target sport (cycling, running, golf, etc.). Mention relevant benefits like 'no-slip grip for sweaty runs' or 'enhanced contrast for reading greens.'
• •Keep it Accessible, Not Overly Jargony: While mentioning technical features is good, always explain their benefit in simple terms. The goal is to empower the user, not overwhelm them.
• •Foster Community and Share Stories: Encourage user-generated content and feature customer experiences. Use inclusive language that makes everyone feel part of the Tifosi community (e.g., 'For every athlete,' 'Join the Tifosi family'). Use hashtags like #wearetifosi and #liveyourpassion consistently.

Social Perception

Positive Value, Reliable for Sports, Good Quality, Stylish and Versatile, Good Customer Service, Innovative

Copy Examples

• •Headline: Unleash Your Ride. Not Your Wallet. Body: Crush PBs, not your budget. Tifosi Optics delivers pro-level performance and all-day comfort without the premium price tag. Gear up and #LiveYourPassion. Call to Action: Shop Cycling Shades
• •Headline: See Clearly. Run Fearlessly. Body: From sun-drenched trails to overcast tracks, our Fototec lenses adapt to every condition. Lightweight, no-slip grip means you focus on your stride, not your shades. Call to Action: Find Your Running Sunglasses
• •Headline: Weekend Warrior? Meet Your Match. Body: Golf, hike, fish, or just soak up the sun – Tifosi has the perfect pair to protect your eyes and elevate your game. Quality, style, and unbeatable value. That’s the Tifosi promise. Call to Action: Explore Lifestyle Collection
• •Social Media Post (Image: Athlete mid-activity, smiling): Text: That feeling when your gear just *works*. @[UserTag] conquering the [Activity] in their Tifosi [SunglassModel]! Engineered for performance, designed for passion, priced for you. Show us how you #LiveYourPassion! Hashtags: #TifosiOptics #PerformanceEyewear #AffordableQuality #GetOutThere
• •Product Description Snippet (for a new model): Intro: Meet the [New Sunglass Model] – where cutting-edge technology meets a price that makes sense. We packed these with [Feature 1, e.g., ultra-light Grilamid TR-90 frames] and [Feature 2, e.g., glare-reducing polarized lenses] because we believe every enthusiast deserves the best. Ready for anything? So are these. Learn More: Full Specs & Tech