Brand Tone

Classic and Elegant, Customer-Focused and Helpful, Passionate and Knowledgeable, Trustworthy and Reliable

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Heritage and Timeless Design
• •Value for Money
• •Providing Inspirational Lighting Options

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently use language that highlights the artistry, handcrafted nature, and timeless appeal of Tiffany lighting. Words like "handcrafted," "artisan," "timeless," "heritage," and "classic design" reinforce these values.
• •Maintain a Helpful and Approachable Persona: Ensure all copy, from product descriptions to customer service interactions, is friendly, supportive, and demonstrates a willingness to assist. Use phrases like "we're here to help," "expert advice," and "discover the perfect..."
• •Showcase Customer Delight: Integrate genuine customer testimonials and positive experiences into marketing materials where appropriate. This builds trust and reinforces the brand's commitment to satisfaction. Referencing "delighted customers" or "exceptional service" aligns with current perception.
• •Focus on the Emotional Impact of Lighting: Describe how Tiffany lamps transform a space, creating warmth, ambiance, and a unique focal point. Use evocative language that speaks to the beauty and atmosphere the lights provide, such as "radiant glow," "captivating colours," and "statement piece."
• •Be an Authoritative Specialist: Share knowledge through blog posts, detailed product information, and buying guides. This positions the brand as an expert in Tiffany and traditional lighting, building confidence with customers seeking specialized products. Use terms like "specialist," "curated collection," and "expertly selected."

Social Perception

Positive Customer Experiences, Trusted Retailer, Specialist Authority, Aesthetic Appeal

Copy Examples

• •Headline: Illuminate Your Home with Timeless Elegance. Body: Discover our exquisite collection of handcrafted Tiffany lamps, each piece a unique work of art designed to bring warmth and character to your space. Experience the enduring beauty of stained glass artistry with Tiffany Lighting Direct.
• •Headline: More Than Just Light, It's a Statement. Body: For generations, Tiffany lighting has been synonymous with sophisticated style and exceptional craftsmanship. Let our specialists guide you in choosing the perfect piece to reflect your unique taste and elevate your home's décor. Quality you can see, service you can trust.
• •Headline: Your Vision, Beautifully Lit. Body: At Tiffany Lighting Direct, we're passionate about helping you find the ideal lighting. From classic designs to intricate Art Deco pieces, explore our curated selection and enjoy dedicated customer support every step of the way. Let us help you make your house a home.
• •Headline: The Art of Light, Delivered to Your Door. Body: Experience the magic of Tiffany lighting. Each lamp is carefully selected for its quality and artistry, then securely packaged and promptly delivered. Brighten your world with a touch of timeless style, backed by service that shines.
• •Headline: Create a Legacy of Light. Body: Invest in more than just a lamp; invest in a piece of art that will be cherished for years to come. Our Tiffany-style lighting combines classic design with enduring quality. Explore our collections and find a future heirloom today.