Brand Tone

Enthusiastic & Passionate, Storytelling & Evocative, Bold & Vibrant, Knowledgeable & Curatorial, Friendly & Approachable

Brand Values

• •Authenticity & Craftsmanship
• •Global Exploration & Discovery
• •Individuality & Eclecticism
• •Storytelling & Cultural Connection
• •Quality
• •Family & Community

Best Practices

• •Embrace Storytelling: Always look for the human element and the journey behind each product. Share details about the artisans, the cultural context, and the sourcing adventure.
• •Use Vibrant & Evocative Language: Employ descriptive adjectives that appeal to the senses – think "sun-drenched hues," "intricate carvings," "whispers of the old world." Don't shy away from enthusiastic and passionate phrasing.
• •Maintain a Visual Feast: Ensure all imagery (website, social media) is high-quality, colorful, and reflects the eclectic, maximalist, and well-traveled aesthetic. Show products in inspiring vignettes.
• •Be Genuinely Enthusiastic & Knowledgeable: Whether writing product descriptions, social media captions, or blog posts, let genuine passion for global crafts and travel shine through. Share your expertise and insights.
• •Foster Connection: Engage with your audience as fellow travelers and lovers of unique design. Ask questions, share personal anecdotes from buying trips, and highlight customer stories when appropriate to build a community feel.

Social Perception

A Destination for Unique Finds, Purveyor of Global Style & Color, Trusted & Knowledgeable, Inspirational, High Quality & Value

Copy Examples

• •Instagram Post (Image: A vibrant room vignette with mixed textiles and a unique carved cabinet): Let your home tell a story as rich and colorful as your travels. ✨ Our latest container from Rajasthan has just unveiled treasures like this hand-carved cabinet, whispering tales of ancient artistry. Dare to be bold, embrace the patterns, and live a #welltraveledhome life. #tierradellagarto #globaldecor #maximalistinteriors #storyofmyhome
• •Website Product Description (Item: Moroccan Lantern): Transport yourself to the bustling souks of Marrakech with this intricately pierced lantern. Handcrafted by our artisan partners, each tiny hole is a testament to generations of skill, casting a constellation of light that dances with an exotic allure. More than just a light, it's an atmosphere, a memory of far-off lands, waiting to illuminate your world. #MoroccanMagic #ArtisanMade #GlobalLighting
• •Email Newsletter Subject: Just Unpacked: Wanderlust-Worthy Wonders from Around the Globe! 🌍 Body Snippet: Hello, fellow adventurer! Linda and Meg are back from their latest journey, and our showroom is practically bursting with the vibrant energy of India, the intricate textures of Indonesia, and the timeless charm of Turkey. Come explore the stories woven into every thread and carved into every piece. Your next conversation starter awaits!
• •Facebook Ad (Targeting users interested in home decor and travel): Tired of the 'greige' world? So are we! At Tierra Del Lagarto, we believe your home should be a vibrant reflection of a life well-lived. Discover hand-sourced furniture and decor from Morocco to Mexico, each piece with a soul and a story. Visit our Scottsdale showroom or explore our world online! #EclecticHome #ColorfulLiving #ArtisanFinds #ScottsdaleDecor
• •Blog Post Title: Beyond the Postcard: The Real Stories Behind Our Balinese Baskets Opening: The scent of frangipani, the rhythmic clang of the gamelan... Bali is a feast for the senses. But for us, it's also about the incredible people, like the village of weavers we've partnered with for over a decade. Join us as we share the journey of these beautiful, handmade baskets, from their humble village beginnings to a cherished spot in your home.