Tono de Marca

Empathetic, sentimental, reassuring, gentle, loving, and community-focused. It connects on a profound emotional level, celebrating the joy and everlasting love pets bring, rather than dwelling on sadness.

Valores de Marca

• •Unconditional Love
• •Everlasting Memory
• •Quality & Craftsmanship
• •Empathy & Connection
• •Community

Mejores Prácticas

• •Use Empathetic Language: Always choose words that convey understanding, warmth, and compassion. Use terms like "bond," "memory," "love," "comfort," and "forever." Avoid overly technical or transactional language.
• •Focus on "The Why," Not Just "The What": Don't just sell a necklace; sell the feeling of keeping a beloved pet close. Frame the product as a solution to a deep emotional need —the desire to preserve a memory and honor a special bond.
• •Encourage Storytelling: Actively invite your audience to share their own stories. Use questions in your copy like, "What is your favorite memory with your four-legged friend?" or "Tell us the story behind the paw print." This reinforces the brand's community value.
• •Maintain a Positive and Celebratory Tone: Even when addressing pet loss, the focus should be on celebrating the love and joy the pet brought, rather than dwelling on the sadness of the loss. The tone should be hopeful and comforting, positioning the jewelry as a happy memory.
• •Be Consistent Across All Channels: While the format may change (e.g., short captions on TikTok, longer stories on the blog), the core emotional language and values must remain the same. Every piece of content, from an ad to a customer service reply, should reflect the brand's empathetic and loving personality.

Percepción Social

Tierpfotenabdruck is perceived as a thoughtful, high-quality, and deeply meaningful brand. Customers view it as a service that provides comfort and a way to honor a significant relationship, trusting it to handle emotionally sensitive orders with care and respect. It is seen as a specialist in creating beautiful, personalized pet memorials.

Ejemplos de Copy

• •Your beloved's tiny paw print, immortalized for eternity. A symbol of your unbreakable bond that you can always carry with you. Tag someone whose furry friend is their whole heart! ❤️ #Tierpfotenabdruck #EternalLove #DogLove
• •Every paw print tells a story. We help you preserve that story in a unique piece of jewelry. Simply upload a photo, and we will create an unforgettable memory. Click here to design your personal keepsake.
• •The magical moment when your pet's paw print becomes a timeless piece of jewelry. 🐾 Who holds your heart on four paws? #personalizedjewelry #petlove #memories #magic
• •Even when they are no longer by your side, their prints remain forever in your heart. This delicate pendant, engraved with the unique paw print of your beloved, is more than just jewelry. It is a daily companion, a source of comfort, and a symbol of the eternal love that connects you. Keep your guardian angel always close to you.
• •Hi [Customer Name], the love for a pet is something truly special. They leave prints on our lives and in our hearts. With our personalized jewelry, you can hold onto the unique print of your beloved forever. Create a keepsake that is as special as the time you shared.