Brand Tone

professional, direct, and safety-conscious

Brand Values

• •safety
• •durability
• •reliability

Best Practices

• •Prioritize Clarity and Precision: Use clear, unambiguous language. Avoid jargon where possible, unless it's a standard technical term that the target audience understands. The focus should be on conveying information efficiently.
• •Lead with Safety and Durability: In all product descriptions, headlines, and promotional materials, the primary message should revolve around the protective qualities and longevity of the products.
• •Maintain a Professional Voice: Avoid overly casual language, humor, or slang. The tone should always be respectful and authoritative, reflecting the serious nature of workplace safety.
• •Focus on the "How," not just the "What": Instead of just listing features, explain how those features benefit the user in a real-world work environment. For example, instead of "Waterproof jacket," use "Stay dry on the job with our fully waterproof jacket, designed to keep you comfortable and focused during heavy downpours."
• •Be Direct and Action-Oriented: Use strong verbs and clear calls to action. The copy should guide the user and make it easy for them to find what they need and make a purchase, reinforcing the brand's role as a straightforward and reliable supplier.

Social Perception

specialist supplier, functional, no-frills provider of necessary goods

Copy Examples

• •Don't Compromise on Safety. Gear Up with Tierney Workwear.
• •Engineered for the toughest jobs. Our Portwest Steelite Safety Boots offer superior protection with a steel toecap and midsole, slip-resistant sole, and durable construction. Because your safety is the most important tool you have.
• •At Tierney Workwear, we supply the gear that professionals trust. We are dedicated to providing only the most durable and compliant safety wear, so you can focus on the job at hand with complete peace of mind. Your protection is our promise.
• •Cold, wet, and demanding conditions require gear that works as hard as you do. Our new range of all-weather work jackets is here to keep you protected, whatever the forecast. Shop now for gear that's built to last.
• •Outfit your entire crew with the best in safety. For bulk orders and business inquiries, contact our team for a professional consultation and quote.