Brand Tone

Passionate & Proud, Official & Authentic, Inclusive & Fan-Centric, Excited & Celebratory, Direct & Informative

Brand Values

• •Fan Loyalty & Connection
• •Team Pride & Identity
• •Authenticity & Quality
• •Accessibility
• •Tradition & History

Best Practices

• •Embrace "Verdolaga" Vernacular: Consistently use language, nicknames (like "Verdolaga," "Rey de Copas"), and hashtags (#SoyDelVerdeSoyFeliz, #VamosVerde) that resonate deeply with the Atlético Nacional fanbase. This builds an immediate connection and reinforces shared identity.
• •Prioritize Passion and Pride: Ensure that copy, whether for product descriptions or social media, evokes feelings of passion for the club, pride in its achievements, and the unwavering loyalty of its supporters.
• •Highlight Authenticity and Official Status: Continuously reiterate that Tienda Verde is the *official* source for *authentic* Atlético Nacional merchandise. This builds trust and differentiates from unofficial sellers.
• •Be Inclusive and Fan-Focused: Address the diverse fanbase (men, women, children) and create content that makes all fans feel like a valued part of the "Nación Verdolaga" (Verdolaga Nation). Frame products as tools for them to express their support.
• •Maintain Enthusiasm, Especially for Launches: New kit releases or special edition items are major events. The copy should reflect this excitement with energetic language, countdowns (if applicable), and a sense of exclusivity or urgency where appropriate.

Social Perception

Symbol of Fandom, Source of Excitement, Official Endorsement, Community Hub (Physical Stores), Expectation of Quality

Copy Examples

• •Headline (New Jersey Launch): Lleva la pasión del Rey de Copas en tu piel. Nueva camiseta Atlético Nacional 2025. ¡Solo para hinchas de verdad!
• •Social Media Post (General Merchandise): Desde el Atanasio hasta tu casa, viste los colores que nos unen. Descubre la colección completa en tiendaverde.atlnacional.com.co y demuestra tu orgullo Verdolaga. 💚 #SoyDelVerdeSoyFeliz
• •Product Description (Accessory): El detalle perfecto para el hincha Verdolaga. Llavero oficial Atlético Nacional: lleva contigo la grandeza del equipo más campeón. Calidad y pasión en cada producto.
• •Promotional Email Subject: ¡ATENCIÓN, VERDOLAGA! 🇳🇬 Descuentos especiales en Tienda Verde para que vivas la pasión al máximo.
• •Website Banner (Holiday Season): Esta Navidad, regala pasión Verdolaga. Encuentra los mejores productos oficiales de Atlético Nacional para toda la familia en Tienda Verde.