Brand Tone

Creative & Expressive, Playful & Modern, Enthusiastic & Approachable

Brand Values

• •Originality & Individuality
• •Creativity
• •Quality
• •Flexibility & Accessibility

Best Practices

• •Embrace 'Uncommon Imagination': Consistently use language that inspires creativity, originality, and breaking away from the ordinary. Highlight the limitless possibilities.
• •Stay Playful and Modern: Keep the language fresh, energetic, and slightly informal, especially on social media. Use emojis where appropriate and engage with current design trends.
• •Focus on Empowerment: Frame messaging around how Usual Ink empowers customers to express themselves and bring their unique visions to life. Make them the hero of their design story.
• •Highlight Quality and Flexibility: While being creative and playful, also reinforce the commitment to high-quality printing and the flexibility of ordering (from one piece to many).
• •Be Visually Consistent: Ensure that the visuals used alongside the copy (product images, graphics) reflect the same creative, vibrant, and modern aesthetic conveyed in the text.

Social Perception

The brand seems to be in a growth phase, building its online reputation. The current perception is likely shaped more by its direct marketing and social media presence than by widespread customer testimonials or media coverage.

Copy Examples

• •Headline: Unleash Your Inner Artist. Your Design, Our Canvas. Body: Got a vision? We’ll print it. Create one-of-a-kind custom tees and hoodies with Usual Ink. Limitless colors, maximum quality, purely you. Start designing today! #UsualInk #CustomTees #WearYourStory
• •Headline: Don't Be Usual. Be YOU-sual. Body: Tired of the same old threads? At Usual Ink, your imagination is the only limit. Upload your art, play with designs, and rock apparel that’s as unique as you are. #BeUncommon #PersonalizedApparel #UsualInkMagic
• •Headline: From Dream to Design to Your Doorstep. Body: Creating your perfect custom t-shirt is easy with Usual Ink! Our DTG printing brings your wildest ideas to life with vibrant colors and lasting quality. What will you create? #CustomClothing #DTGprinting #YourArtHere
• •Headline: AI-Powered Designs? Yeah, We Do That. Body: Explore unique, AI-generated artwork or upload your own masterpiece. Usual Ink is where creativity meets cutting-edge style. Get your exclusive tee now! #AICreativity #FutureFashion #UsualInkDesigns
• •Headline: Got a Group? Get Creative. Body: Planning an event, outfitting your team, or just want to share some love? Usual Ink offers wholesale custom apparel without compromising on individuality or quality. Let's make something awesome together! #WholesaleCustom #TeamGear #UsualInk