Brand Tone

friendly, approachable, and supportive

Brand Values

• •Supporting National Talent
• •Versatility and Trendiness
• •Customer Empowerment/Self-Expression
• •Conscious and Responsible Consumption
• •Accessibility

Best Practices

• •Emphasize "You" and "Your": Focus the language on the customer, their needs, their style, and their day-to-day life, reinforcing the supportive value.
• •Incorporate Colombian Pride Subtly: Regularly mention the support for national talent, but weave it into the broader message of style and quality.
• •Use Positive and Empowering Language: Words like "discover," "inspire," "create," "empower," "celebrate," and "best version of you" align with their stated vision.
• •Maintain a Conversational and Approachable Style: Avoid overly formal or technical jargon. Use contractions and ask questions to engage the audience, reflecting the friendly tone seen on platforms like TikTok.
• •Highlight Versatility and Everyday Use: Connect products to the customer's daily life and various needs, reinforcing their mission to satisfy women's day-to-day requirements.

Social Perception

go-to destination for a variety of fashion and beauty products, with a focus on Colombian brands

Copy Examples

• •Headline: Discover Your Style, Support Colombian Talent. Body: At TIENDAS MARTINA, we bring you a curated collection of the best Colombian fashion and beauty brands. Find everything you need to express your unique self, every day! #HechoEnColombia #TuEstiloMartina
• •Headline: Your Daily Dose of Beauty & Fashion! Body: From that perfect lipstick to the accessory that completes your look, TIENDAS MARTINA is your universe of inspiration. Consciously created, just for you. Explore new arrivals!
• •Headline: We Get It. Life’s Busy, Style Shouldn’t Be! Body: Let us be your partner in looking and feeling amazing. TIENDAS MARTINA offers a versatile range of products to fit your lifestyle. What’s your go-to look today?
• •Headline: Fall in Love with Local! ❤️🇨🇴 Body: We’re passionate about showcasing incredible Colombian brands. When you shop with TIENDAS MARTINA, you’re not just buying a product, you’re supporting a dream. Discover your new favorite today!
• •Headline: Get Inspired with Martina! ✨ Body: We’re more than just a store; we’re a community that celebrates your unique style. Join us on TikTok and Instagram for daily tips, new trends, and lots of fun! We envision the best version of you, with you.