Brand Tone

Empathetic, introspective, and encouraging; approachable, vulnerable, inspirational, empowering, purpose-driven, and clear.

Brand Values

• •Vulnerability
• •Connection
• •Self-Knowledge
• •Curiosity
• •Inclusivity

Best Practices

• •Always Lead with Empathy: Start from a place of understanding. Use "we" to foster community and acknowledge shared human experiences. Frame products as solutions to relatable feelings like loneliness, confusion, or a desire for more meaningful friendships.
• •Use Questions in Your Copy: The brand is built on questions. Engage your audience by posing introspective questions in social media captions, headlines, and emails. This reinforces the brand's core identity and encourages interaction.
• •Prioritize Purpose Over Product: Sell the outcome, not just the item. Instead of saying "Buy our new card game," say "Start the conversation that could change everything." Focus on the emotional and relational benefits the products provide.
• •Maintain a Vulnerable and Authentic Voice: Avoid overly corporate or "salesy" language. Write as if you are speaking to a friend. Share snippets of the founders' philosophy or behind-the-scenes thoughts to maintain the personal connection that defines the brand.
• •Ensure Visual and Textual Cohesion: The clean, soft, and modern aesthetic of the brand's visuals should be matched by the copy. The language should be clear, uncluttered, and warm. This creates a seamless and trustworthy brand experience across all touchpoints.

Social Perception

Authentic and trustworthy, high-quality and purposeful, and community-centric.

Copy Examples

• •We were taught to have all the answers, but we forgot the power of asking the right questions. Our new deck, 'Conexiones Reales,' is here to help you skip the small talk and get to what truly matters. Ready to connect on a deeper level? Link in bio to start the conversation.
• •The most important conversations start here.
• •They say love should be easy, but we believe it should be honest. This deck is an invitation to explore the beautiful and complex corners of your relationship. With 150 questions designed to foster trust, intimacy, and vulnerability, you'll rediscover your partner and yourself. It’s more than a game; it's a conversation that can change everything.
• •What's your answer? Our card games are available now on TikTok Shop! #seregalandudas #deepquestions #selfreflection
• •Tools for a More Conscious Life. From our podcast to your hands. Explore our collection of games and books designed to help you connect with yourself and others.