Brand Tone

Expert/Authoritative, Passionate, Quality-Focused, Traditional/Artisanal, Friendly and Familial

Brand Values

• •Quality
• •Expertise/Craftsmanship
• •Tradition
• •Honesty and Respect
• •Colombian Origin/Products
• •Customer Education
• •Responsibility

Best Practices

• •Emphasize Expertise Confidently: Consistently use language that showcases deep knowledge of meat, aging processes, and grilling, without being arrogant. Refer to years of experience and the science/art behind their methods.
• •Infuse Passion for Quality: Let a genuine love for high-quality meat and the grilling tradition shine through. Use evocative language that appeals to the senses (e.g., "succulent," "rich flavor," "perfectly marbled").
• •Highlight the "Why" (Values): Weave in the brand's core values like tradition, Colombian heritage, responsible sourcing, and the importance of time in achieving quality. This adds depth and authenticity.
• •Maintain a Welcoming and Inclusive Voice: While expert, ensure the tone is approachable. Invite customers to learn and share in the passion for good meat. Phrases like "join us," "we believe," and addressing the customer directly can help.
• •Be Specific and Educational (Subtly): Briefly explain the benefits of aged meat or specific cuts without overwhelming the reader. This reinforces expertise and provides value, aligning with their goal of helping customers become experts too.

Social Perception

Customers generally perceive Sagal as a provider of high-quality, delicious (especially aged) meats, both in their retail offerings and restaurants. They are seen as experts in their field. Restaurants are known for good food and often quick service, though they can be popular and busy. There's an appreciation for the focus on the quality and maturation of the meat.

Copy Examples

• •Sagal: Generations of Expertise, Unforgettable Flavor. For over 20 years, we've dedicated ourselves to the art of aging meat. Experience the Sagal difference – where time-honored tradition meets a passion for the perfect cut. Taste the expertise.
• •More Than Just Meat. It's a Sagal Grilling Experience. We believe that good meat is the heart of every great gathering. From our responsibly raised cattle to your grill, we pour our passion into every step. Let us help you become the grilling expert you were meant to be.
• •The Secret to Unrivaled Tenderness? Time, Care, and Sagal Craftsmanship. Our signature aging process isn't rushed. It's perfected. Discover the deep, concentrated flavor and succulent texture that only true dedication to quality can achieve. This is meat as it should be.
• •From Our Colombian Fields to Your Family Table. Sagal is proud to bring you the best of Colombian meat, raised with respect and aged with expertise. We believe in quality, honesty, and the joy of sharing a delicious meal. Welcome to the Sagal family.
• •Unlock a World of Flavor: Your Journey to Meat Mastery Starts Here. At Sagal, we're not just butchers, we're your partners in culinary excellence. Explore our exceptional aged cuts and join our grilling courses. We’re here to share our craft and help you savor every moment.