Brand Tone

Empathetic, Supportive, Professional, and Hopeful

Brand Values

• •Child's Well-being
• •Family Support
• •Medical Integrity
• •Community Building
• •Accessibility and Education

Best Practices

• •Always Lead with Empathy: Start communications by acknowledging the parents' emotional state. Use phrases like "Sabemos que este camino puede ser un reto" (We know this journey can be a challenge) or "Estamos aquí para apoyarte" (We are here to support you).
• •Balance Hope with Realism: Promote a positive and hopeful outlook about treatment outcomes while being realistic about the commitment required from families, especially regarding bracing adherence.
• •Use "Community" Language: Employ inclusive and unifying terms like "Familia Ponseti," "Guerreros Ponseti," and "Juntos en este viaje" (Together on this journey) to reinforce the sense of community and shared experience.
• •Educate, Don't Just Sell: Frame content around providing valuable information. Focus on explaining the "why" behind the method and the products, empowering parents to feel confident in the treatment plan.
• •Showcase Authentic Stories: Prioritize user-generated content and real testimonials. The stories of other families are the most powerful tool for building trust and illustrating the brand's values and the effectiveness of the treatment.

Social Perception

Tienda Ponseti is perceived as a crucial ally and an essential resource for families in Mexico dealing with clubfoot and other pediatric orthopedic conditions. The public perception is overwhelmingly positive, built on the success and reputation of the Ponseti Method. Customers and the broader community view the brand as more than a retailer; it is a specialized provider of life-changing medical devices. The trust is placed not just in the products themselves but in the brand's role as an educator and a supportive guide for parents navigating a difficult journey. They are seen as a beacon of hope and a source of reliable, high-quality treatment solutions.

Copy Examples

• •Cada paso, por pequeño que sea, es una gran victoria. Celebramos la fuerza de nuestros pequeños guerreros y la dedicación de sus familias. Juntos, construimos un futuro sin límites. #GuerrerosPonseti #PieEquinoVaro #UnPasoALaVez
• •¿Diagnóstico de Pie Equino Varo? No Están Solos. Recibir un diagnóstico de pie equino varo puede ser abrumador, pero hay un camino lleno de esperanza. El Método Ponseti es el estándar de oro no quirúrgico para la corrección. En Tienda Ponseti, te ofrecemos las herramientas y el apoyo que necesitas en cada etapa. Descubre recursos, testimonios y soluciones en nuestro sitio web.
• •El Futuro de tu Hijo en Movimiento. Soluciones no quirúrgicas para pie equino varo y displasia de cadera, basadas en el mundialmente reconocido Método Ponseti.
• •Tip Ponseti: ¡Ajustar la férula es más fácil de lo que crees! #PonsetiMexico #PieZambo #ClubfootBaby #MamáPonseti
• •La Historia de Mateo: De los Yesos a sus Primeros Pasos | Testimonio Ponseti México