Tono de Marca

Direct & Promotional

Valores de Marca

• •Convenience
• •Variety
• •Accessibility

Mejores Prácticas

• •Develop an "About Us" Story: The highest priority is to create an "About Us" page. This is the place to formally define your mission and values. Are you a brand that champions female entrepreneurs? Do you focus on comfort, sustainability, or the latest trends? Tell that story.
• •Define Your Brand Voice Persona: Choose 3-5 adjectives to describe your desired tone (e.g., "Empowering," "Playful," "Chic," "Supportive"). Every piece of copy, from a product description to a return policy, should be filtered through this persona.
• •Focus on "You," Not "We": Shift the focus from what the company offers to what the customer gains. Instead of "We sell high-quality shoes," write "You deserve shoes that keep up with your busiest days." This makes the copy customer-centric.
• •Go Beyond Features to Benefits: Don't just list product features (e.g., "100% cotton"). Translate them into emotional or practical benefits (e.g., "Breathable, soft-on-your-skin cotton for all-day comfort").
• •Create a Style Guide: Once the tone and story are defined, document them in a simple style guide. This guide should include your brand voice persona, examples of good and bad copy, and preferred terminology to ensure anyone writing for the brand remains consistent.

Percepción Social

Neutral / Non-existent

Ejemplos de Copy

• •Style that moves with you. From your morning routine to your evening plans, discover pieces that celebrate every part of your day. Explore collections + Free Shipping.
• •Inside: Your weekly style boost is here!
• •More than just a dress, it's a feeling. Designed with a fluid silhouette that gives you room to live, work, and dream. The soft-touch fabric makes comfort your priority, while the timeless design ensures you'll reach for it again and again. Your wardrobe's new best friend is here.
• •That Friday feeling, bottled in an outfit. ✨ Ready to own the weekend? We've curated our favorite looks to take you from relaxed brunch to elegant evenings out. Tap to shop the style that tells your story. #StyleForHer #WeekendWear
• •TIENDA ONLINE MUJER | Styles That Celebrate You | Shop Now for Free Delivery