Brand Tone

Intellectual, sophisticated, and educational, conveying scientific authority and wonder with formal and polished language, maintaining a professional and premium feel.

Brand Values

• •Scientific Legitimacy
• •Education and Curiosity
• •Exclusivity and Originality
• •Aesthetic and Balance

Best Practices

• •Always Mention the NASA Origin
• •Maintain a Sophisticated and Educational Tone
• •Use Keywords like "Balance," "Science," "Art," and "Ecosystem"
• •Highlight the "Gift" Aspect
• •Emphasize the "Zero Maintenance" Feature

Social Perception

Perceived as a trustworthy, premium, and intellectually stimulating high-end retailer offering unique, specialized products that are more than simple gifts, but conversation pieces.

Copy Examples

• •The perfect balance between art and science for your desk. The Ecosphere, a result of NASA's aerospace research, is a self-sustaining world in miniature. A unique symbol of balance and innovation for your workspace. Discover more.
• •Give a universe of its own. Each Ecosphere is a completely sealed and self-sufficient ecosystem, a living gift that lasts for years. The most original present you can imagine.
• •Hold a perfect ecosystem in your hands. Born from NASA research, each Ecosphere contains a harmonious world of shrimp, algae, and microorganisms. A testament to life's delicate balance, handcrafted and unique. No feeding or cleaning required. Just enjoy the wonder.
• •Reward innovation with a gift that inspires it. The Ecosphere is a memorable corporate gift that reflects a commitment to science, balance, and the extraordinary. A museum-quality piece for your most valued clients and partners.
• •From NASA's laboratories to your living room. Discover the fascinating story behind the Ecosphere, the first self-sufficient ecosystem. Learn how this scientific marvel works and how it represents a small-scale version of our own planet.