Brand Tone

Passionate & Enthusiastic, Community-Focused, Friendly & Welcoming, Informative, Playful/Geek-Positive

Brand Values

• •Community: Fostering a space for players to connect, compete, and share their passion.
• •Passion for Gaming: Genuine enthusiasm for TCGs and related hobbies.
• •Customer Engagement: Encouraging interaction, participation, and loyalty through programs like Comarca Points.
• •Accessibility: Welcoming players of all levels and providing a physical and online hub for their hobby.
• •Product Availability: Striving to offer a wide selection of popular TCGs, accessories, and related geek merchandise.

Best Practices

• •Know Your Audience Deeply: Understand their slang, what excites them (new releases, specific game mechanics, event types), and what kind of content they engage with most. Tailor language accordingly.
• •Embrace Enthusiasm: Let genuine passion for the games and products shine through. Use exclamation points appropriately, strong verbs, and evocative language related to gaming and geek culture.
• •Prioritize Community: Use inclusive language ("fellow players," "our community," "join us"). Encourage interaction, user-generated content (photos from events), and make customers feel like part of "La Comarca."
• •Be Clear and Informative, but Fun: While conveying necessary details (dates, prices, rules), maintain a lighthearted and engaging tone. Avoid overly dry or corporate language. Use emojis strategically to add personality where appropriate for the platform.
• •Create a Simple Voice Guide: Even a one-page guide outlining key tone words (e.g., "Enthusiastic, Welcoming, Geeky, Community-Driven"), common phrases, and things to avoid can help anyone writing copy stay consistent. Review content regularly against this guide.

Social Perception

Tienda La Comarca is likely perceived by its target audience (TCG players and hobbyists in the Santiago/San Bernardo area) as: A dedicated hub for their hobby, a reliable source for new TCG products and accessories, an organizer of engaging community events and tournaments, a knowledgeable and passionate retailer within the TCG scene, a welcoming place for those interested in geek culture and collectible card games.

Copy Examples

• •Instagram Post (New Product Arrival): Summon your strongest deck! 🔥 The LATEST [TCG Name] expansion has just landed at Tienda La Comarca! Be the first to snag these powerful new cards and dominate your next duel. Available in-store and online NOW! #TCGName #NewRelease #CardGame #TiendaLaComarca #GeekCulture
• •Facebook Event Promotion: Calling all [TCG Name] Champions! 🏆 Our weekly tournament is ON this Saturday at [Time]! Sharpen your skills, meet fellow players, and battle for awesome prizes. Spots are limited – sign up via the link in our bio! Let's see who reigns supreme in the Comarca! #TCGTournament #GamingCommunity #CardBattles #SanBernardoGeek
• •Website Banner (General): Your Adventure Starts Here! ✨ Dive into the world of TCGs, board games, and awesome geek gear at Tienda La Comarca. Your community, your passion, your store. #PlayOn
• •Tweet/Short Update (Community Focus): Huge thanks to everyone who joined our [Event Name] yesterday! The energy was amazing! Who's ready for the next one? 😉 Keep an eye on our page for upcoming events! #LaComarcaHobby #TCGChile #GamerLife
• •Email Newsletter Snippet (Loyalty Program): Hey Comarca Member! Did you know every purchase earns you Comarca Points? 🌟 Rack 'em up and redeem for exclusive discounts & cool rewards. Thanks for being part of our awesome community! Learn more & check your points: [Link] #ComarcaPoints #LoyaltyRewards #GeekPerks