Brand Tone

Professional, Informative, Friendly, and Approachable

Brand Values

• •Quality and Reliability
• •Competitive Pricing & Accessibility
• •Customer-Centric Service
• •Professional Community Hub

Best Practices

• •Segment Your Tone by Platform: Maintain the professional, informative tone on the website and in emails. Allow for a more friendly, community-focused, and even humorous tone on social media like Facebook and Instagram to foster engagement.
• •Create a "Key Messaging" Document: Develop a one-page document with core value propositions (e.g., "Best products, best price," "Your reliable partner in dentistry") and approved brand terminology. This ensures anyone creating content uses a consistent foundation.
• •Balance Promotion with Value: Follow an 80/20 rule on social media. 80% of content should be valuable, educational, or engaging (tips, news, questions, humor), while only 20% should be direct product promotion. This builds a loyal audience rather than just advertising to them.
• •Always Respond in the Brand's Voice: When replying to comments or messages, maintain the established tone. Be helpful, professional, and friendly. Acknowledge positive feedback and address complaints constructively and transparently.
• •Use Visuals to Reinforce the Message: Ensure that the quality of photos and videos matches the brand's professional value. Use clean, well-lit images for products and polished graphics for announcements. The visual tone should align with and enhance the written copy.

Social Perception

Highly trusted, service-oriented, and a reliable supplier of dental products known for excellent customer service and secure shipping.

Copy Examples

• •Precision, aesthetics, and durability in one syringe. The Ivoclar Tetric N-Ceram resin delivers the results your patients deserve. Its advanced formula ensures easy handling and a natural finish. Available now on our website. Link in bio. #Odontologia #DentalSupplies #Ivoclar #DentistLife #HighQualityDentistry
• •Pro Tip Tuesday! Did you know proper light-curing technique can increase the longevity of a composite restoration by up to 30%? Ensure your lamp is close to the composite and cure for the manufacturer's recommended time. What are your go-to curing lights? Let us know in the comments! 👇 #DentalTips #Dentist #OdontoLove #BestPractices
• •Who else runs on coffee and composite? 😂 Wishing all the amazing dental pros a fantastic and productive day! You've got this! #DentalHumor #DentistCommunity #CadereytaDental
• •Founded on a simple principle: to be a reliable partner for every dental professional in Mexico. At Deposito Dental Cadereyta, we don't just sell products; we build relationships. We are committed to providing the highest quality supplies at fair prices, backed by the expert service you can count on. Because when you succeed, we succeed.
• •Hello Dr. [Name], elevate your practice with the best. For one week only, get an exclusive 15% discount on our entire range of 3M dental products—from adhesives to cements. Stock up on the essentials you trust. Shop the sale now before it's gone! [Link to Website]