Brand Tone

Approachable and Friendly, Passionate and Creative, Authentic and Proudly Chilean, Empowering and Confident

Brand Values

• •Originality and Unique Design
• •Quality and Craftsmanship
• •Local Production and Support
• •Customer Connection and Personalization
• •Style and Self-Expression

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Friendly, not Familiar"; "Confident, not Arrogant"; "Passionate, not Pushy"). Include "do's and don'ts" for specific word choices or phrases.
• •Always Emphasize the "Why": Connect back to the core values – Chilean design, handmade quality, empowering women, originality. Let the passion for these values shine through in the language.
• •Use "We" and "You" (and "I" when Cata is speaking): Foster a sense of community and direct connection. Phrases like "escoger juntas" (choosing together) from the website are excellent examples. This personal touch makes the brand more relatable.
• •Tell the Story: Weave in the narrative of Cata Eyzaguirre's designs and the handmade process by Chilean women. This adds depth and authenticity, differentiating the brand from mass-produced fashion.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, or a YouTube video script, the underlying tone and core messages should remain harmonious. Regularly review content across platforms to ensure alignment.

Social Perception

Niche, designer-led Chilean brand that offers unique, locally-made clothing with a personal touch.

Copy Examples

• •✨ Just landed! ✨ Discover new designs, passionately crafted in Chile just for you. Feel the unique touch of handmade quality and find that piece that speaks to your soul. Let's create your perfect look, together! #TiendaCataEyzaguirre #DiseñoChileno #HechoAManoConAmor #ModaUnica #EstiloAutentico
• •Cata Eyzaguirre: Chilean Design, Crafted for You. We create more than clothes; we craft confidence. Explore unique pieces made with love, designed to enhance your essence. #ModaConIdentidad #HechoEnChile
• •Tired of the same old styles? ‍♀️ Embrace originality with Tienda Cata Eyzaguirre! 🇨🇱 Every piece is a story, designed by Cata and brought to life by talented Chilean hands. Find your relaxed, stylish look that’s uniquely you. Click to explore our latest arrivals! #CataEyzaguirre #ModaChilena #DiseñoIndependiente #CompraLocal
• •Our [Dress Name] Dress: Your go-to for effortless style, designed by Cata Eyzaguirre. Lovingly handmade in Chile, this piece moves with you, from sunlit mornings to starlit evenings. It’s not just a dress, it’s a feeling – the feeling of being perfectly, authentically you. How will you wear yours? ✨ #EstiloCataEyzaguirre #HechoAMano #VersatilConEstilo
• •Cata's Corner: Let's Find Your Next Favorite Outfit! 💖 (Body Snippet): Hola! Cata here 👋 I've been busy designing and curating some beautiful new pieces, all handmade with that special Chilean touch. I'm so excited to share them with you and help you discover how to make them your own. Let's explore together...