Brand Tone

Enthusiastic and Engaging, Trendy and Youthful, Approachable and Friendly, Promotional and Value-Oriented, Informative and Helpful

Brand Values

• •Accessibility to Beauty: Offering a wide range of products, including popular international brands (like Beauty Creations, L.A. Girl) and K-Beauty, both online and in physical stores across Chile.
• •Conscious Beauty: Emphasizing cruelty-free products, and sometimes vegan and hypoallergenic options. Their blog mentions "producción cosmética consciente con los animales y el ambiente, porque la belleza no tiene por qué ser cruel."
• •Customer Experience and Engagement: Focusing on creating a positive shopping experience through promotions, events, in-store testers, and active social media interaction. They state, "Te inspiramos a sacar lo mejor de ti, donde te sientas cómod@ con personas y contenido real."
• •Innovation and Trend-Awareness: Staying updated with beauty trends, offering new arrivals, and highlighting bestsellers. They aim to experiment and live the challenge of the ever-changing beauty world.
• •Quality and Authenticity: Highlighting "original products" and "certified quality" on their social media.

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of the brand's tone (enthusiastic, friendly, trendy, informative) with examples of "do's and don'ts." This ensures everyone creating content is aligned.
• •Know Your Audience: Understand the language, slang (if appropriate), and communication style that resonates with the target demographic (likely young, trend-conscious beauty consumers in Chile).
• •Use Emojis and Exclamations Wisely: Incorporate emojis to add personality and enthusiasm, and use exclamation points to convey excitement, but avoid overuse which can seem unprofessional or overwhelming. Maintain a balance that aligns with being approachable yet a reliable source for beauty products.
• •Be Consistent Across Platforms: While the style might vary slightly (e.g., TikTok more informal than a website blog), the core tone and values should remain consistent. A customer should feel they are interacting with the same "Beauty.plus" brand personality everywhere.
• •Engage and Listen: Actively respond to comments and messages in the brand's tone. Pay attention to how customers talk about the brand and products, and let this feedback inform future communication. This reinforces the approachable and customer-centric aspect of the tone.

Social Perception

Positive Excitement, Desire for Wider Availability, Influencer Driven, Growing Brand Recognition, Trust Seeking

Copy Examples

• •✨ ¡ALERTA DE GLOW! ✨ Tu nueva obsesión acaba de aterrizar en Beauty.plus! 💖 Descubre [Product Name], el secreto para una piel [Benefit, e.g., radiante y jugosa]. ¡Corre a nuestras tiendas o web ANTES que se agote! 😉 Link en bio. #BeautyPlusChile #NuevoLanzamiento #SkincareGlow #MaquillajeChile #BeautyMustHave
• •(Upbeat, trendy music) ¡STOP SCROLLING! ✋ ¿List@ para un SÚPER finde? 🎉 Este finde en Beauty.plus: ¡TODAS las mascarillas coreanas con un 20% OFF! 😱😱 Sí, leíste bien. ¡Etiqueta a tu bestie y vengan a stockearse! 🛍️ #BeautyPlusPromo #KBeautyChile #MascarillasCoreanas #OfertaBelleza #FinDeSemanaBeauty
• •En Beauty.plus, creemos que la belleza es para TOD@S. ✨ Encuentra tus marcas favoritas, descubre tesoros K-Beauty y déjate asesorar por nuestro equipo en tiendas. ¡Calidad, tendencias y belleza consciente en un solo lugar! 🌿 Visita tu Beauty.plus más cercano o compra online con despacho a todo Chile. 👉 www.beauty.plus #BeautyPlus #BellezaParaTodos #CrueltyFreeChile #TiendaDeBelleza #ExpertosEnBelleza
• •🤫 Un Secreto (y un Descuento) SOLO para ti, Beauty Lover... (Body Snippet): ¡Hola [Nombre]! Porque eres parte de nuestra comunidad Beauty.plus, queremos consentirte. 💕 Disfruta de un 15% EXTRA en tu próxima compra online con el código: BEAUTYVIP15. ¡Es hora de darte ese gustito que tanto mereces!
• •🌸 ¡Primavera POWER en Beauty.plus! 🌸 Renueva tu rutina con los colores y cuidados que tu piel amará. Descubre nuestras colecciones de temporada y luce increíble. ¡Visítanos y florece! 💐 #BeautyPlusPrimavera #TemporadaDeColor #SkincareRoutine #MakeupTrends