Brand Tone

The predominant tone is passionate, knowledgeable, and customer-focused, communicating like experienced anglers speaking to their peers. It is professional and expert on the website, while being more approachable and enthusiastic on social media.

Brand Values

• •Passion for Fishing
• •Expertise and Trustworthiness
• •Quality and Performance
• •Customer Satisfaction
• •Community

Best Practices

• •Speak the Angler's Language: Use terminology and references that resonate with the fishing community. This demonstrates authenticity and expertise.
• •Balance Expertise with Enthusiasm: While it's important to be seen as experts, maintaining an enthusiastic and passionate tone makes the brand more relatable and engaging.
• •Tailor the Tone to the Platform: Keep the professional and expert tone for the website and emails, while allowing for a more informal, fun, and direct tone on social media like TikTok and Instagram Stories.
• •Focus on "We" and "You": Use inclusive language that fosters a sense of community. Phrases like "We share your passion" and "Everything you need" make the customer feel understood and valued.
• •Be Responsive and Helpful: Consistently provide helpful advice and quick responses to questions on all platforms. This reinforces the brand's value of being a reliable resource for anglers.

Social Perception

Tienda Bass is perceived as a specialized and reliable retailer for high-quality bass and predator fishing gear. Customers see them as formal and dependable, offering good quality products and helpful customer service. While appreciated for their expertise, there is a customer desire for more frequent or substantial discounts and promotions. The brand is respected within its niche in the Spanish fishing community.

Copy Examples

• •The new [Product Name] has arrived! 🚀 Engineered for the perfect catch. You asked, and we listened. The much-awaited [Product Name] from [Brand] is now in stock. With its innovative design and unparalleled performance, you'll feel the difference on your next fishing trip. Don't just fish, dominate the water. Tap the link in our bio to get yours before they're gone! #TiendaBass #BassFishing #NewGear #FishingLife
• •Ready for your next adventure? Get 20% off on all lures! The water is calling. Prepare for your next fishing journey with our wide selection of high-performance lures. For a limited time, get 20% off on all lure brands. It's time to upgrade your tackle box. Shop now and make every cast count! -> [Link to website]
• •On-screen text: The knot that won't let you down! Voiceover: "Struggling with your knots? Try the [Knot Name]! It's strong, reliable, and perfect for predator fishing. Spend less time tying and more time fishing. Follow for more tips!" Caption: What's your go-to knot? Let us know in the comments! #FishingTips #TiendaBass #BassFishingHacks
• •Subject: An exclusive offer for our valued anglers. Body: As a member of the Tienda Bass community, we want to thank you for your passion for fishing. Here's an exclusive 15% discount on your next purchase of over 50€. It's our way of saying thank you for being a part of our journey. Use code: BASS15 at checkout. [Shop Now Button]
• •Summer Bass Season is Here! Make this season your best one yet. Discover our curated collection of summer fishing essentials, from top-water lures to lightweight rods. Everything you need for those long, sunny days on the water. Explore the Summer Collection.