Brand Tone

Passionate & Proud, Trustworthy & Transparent, Appetizing & Inspiring, Helpful & Accessible, Slightly Elevated but not Elitist

Brand Values

• •Quality
• •Tradition & Heritage
• •Origin & Sustainability (Implied)
• •Culinary Experience
• •Customer Satisfaction
• •Family

Best Practices

• •Emphasize "Crianza Propia" (Own Rearing): Consistently highlight this unique selling proposition as it underpins quality, trust, and control over the product. Use phrases like "from our farms," "our own livestock," "directly sourced."
• •Use Sensory and Appetizing Language: Describe the taste, texture, and aroma of the meats. Words like "succulent," "tender," "flavorful," "exquisite," "mouth-watering" can evoke desire.
• •Maintain a Tone of Passionate Expertise: Write as knowledgeable purveyors who genuinely care about the meat and the customer's experience. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Connect to the Restaurant Legacy (Subtly or Directly): Remind customers that they are getting the same quality trusted by the Abrasador restaurants, bringing that esteemed culinary experience home.
• •Inspire Culinary Action: Accompany product information with serving suggestions, recipe ideas, or tips for cooking to perfection. Encourage customers to not just buy meat, but to create memorable meals. Use calls to action that invite them to explore, discover, and taste.

Social Perception

High-Quality Meat Provider, Reliable & Reputable, Convenient, Aspirational Home Cooking, Spanish Culinary Excellence

Copy Examples

• •Taste the Tradition. Experience Abrasador Quality, Straight From Our Farm To Your Table.
• •Unlock exceptional flavor with our select Iberian Pork. Raised with care on our own farms, each cut promises a culinary journey. Perfect for your next gathering or a well-deserved family feast.
• •Transform your dinner into a masterpiece! 🔥 Our own-reared yearling beef is the secret ingredient. Try this [Recipe Name] and let us know what you create! #AbrasadorEnCasa #CrianzaPropia #MeatLovers #HomeCookingElevated
• •A Cut Above: Discover the Abrasador Difference in Your Kitchen This Week.
• •At Abrasador en Casa, we bring generations of passion for quality meat directly to you. From our dedicated farms to your home, we ensure every bite reflects our commitment to flavor, tradition, and the joy of a truly exceptional meal.