Brand Tone

Minimalist, Sophisticated, Understated, Authentic, Design-Oriented, Slightly Reserved/Intellectual

Brand Values

• •Timeless Design
• •Quality Craftsmanship
• •Simplicity & Functionality
• •Everyday Utility
• •Authenticity/Heritage
• •Understated Elegance

Best Practices

• •Embrace Conciseness: Use clear, direct language. Avoid jargon, hyperbole, or overly flowery descriptions. Let the design and quality speak for themselves.
• •Highlight Design & Materials: Consistently refer back to the Scandinavian design principles, the quality of materials used (e.g., stainless steel, vegetable-tanned leather), and the craftsmanship.
• •Use Understated Language: Opt for words like "considered," "refined," "essential," "enduring," rather than "revolutionary," "amazing," or "unbelievable." The confidence should come from the product's inherent quality, not from exaggerated claims.
• •Maintain Visual-Verbal Harmony: Ensure the copy always complements the minimalist and sophisticated visual aesthetic. The words should evoke the same feeling as the images.
• •Focus on "Why" not just "What": Connect the product features to the brand's values and the lifestyle it represents (e.g., appreciating simplicity, investing in enduring items). Explain how a TID Watch fits into a life that values design and intentionality.

Social Perception

Positive for Design, Good Value for Design, Niche Appeal, Trustworthy, Aspirational yet Accessible

Copy Examples

• •Headline: Time, Distilled. Body: Our No.1, a study in Scandinavian simplicity. Crafted for every day, designed to endure. Discover the essence of TID.
• •Instagram Caption (with image of watch on a textured surface): Detail by detail. The considered construction of the [Watch Model Name]. Quality you can see and feel. #TIDWatches #ScandinavianDesign #MinimalistWatch
• •Email Subject: Reclaiming Your Time, Beautifully. Email Body Snippet: In a world of constant noise, find clarity. TID Watches are designed to be a quiet statement of intent, a reminder of the value in simplicity and enduring quality. Explore our collection.
• •Product Page Snippet: Beyond the hour. The [Watch Model Name] is more than a timepiece; it's a commitment to deliberate design and lasting materials. Experience the quiet confidence of true Scandinavian craftsmanship.
• •Facebook Ad Copy: Simplify Your Wrist. TID Watches: Iconic design, everyday functionality. Born in Stockholm. Worn worldwide. Shop Now.