Brand Tone

Minimalist, Thoughtful/Reflective, Confident, Understated/Subtle, Design-Oriented/Artistic

Brand Values

• •Simplicity/Minimalism
• •Timeless Design
• •Quality & Durability
• •Functionality/Practicality
• •Scandinavian Design Heritage
• •Conscious Consumption

Best Practices

• •Embrace Brevity: Use concise, impactful language. Avoid unnecessary jargon or overly elaborate descriptions.
• •Focus on "Why": Connect the product to the brand's philosophy – the value of time, considered design, and simplicity.
• •Use Evocative but Simple Language: Words like "essential," "iconic," "considered," "everyday," "clarity," and "crafted" align well.
• •Maintain Visual Harmony: Ensure that the copy’s style (e.g., font, spacing, length) complements the brand's minimalist visual identity on web pages and ads.
• •Speak to the Discerning Customer: Address an audience that appreciates design, quality, and a thoughtful approach to the objects they own.

Social Perception

Stylish, design-led brand offering a distinct minimalist aesthetic that appeals to individuals who appreciate Scandinavian design and understated elegance. It's seen as a niche alternative to mainstream watch brands, favored by architects, designers, and those with a keen eye for detail. Customers value the unique look and feel of the watches.

Copy Examples

• •Headline: Your Time, Distilled. Body: The No.1. Stripped to its essence. Designed for every moment.
• •Headline: TID: Swedish for Time. Crafted for Life. Body: Explore a collection where Scandinavian minimalism meets enduring quality.
• •Headline: Beyond the Hour. Body: Our watches are more than timekeepers; they are a reflection of considered design and the value of simplicity.
• •Headline: The Essential Companion. Body: Clean lines, honest materials. TID Watches are designed to be with you, every day.
• •Headline: Make Space for Time. Body: Discover the clarity of minimalist design. Find your TID.