Brand Tone

Friendly, Relatable, Trustworthy, Quality-Conscious, Patriotic, Community-Focused, Joyful, Positive, and Faith-Inspired.

Brand Values

• •American Made
• •Quality & Durability
• •Ethical Practices
• •Child-Centric Design
• •Supporting Community & Faith
• •Woman-Owned Empowerment

Best Practices

• •Always draw from the genuine founder's story and the brand's core mission. Let the passion for quality, American-made products, and family shine through.
• •Emphasize 'Made in USA' and Ethical Production: Consistently highlight these key differentiators. Explain what it means for quality, for workers, and for the community.
• •Use Warm, Relatable Language: Speak parent-to-parent. Use words like 'adorable,' 'little ones,' 'tots,' 'play,' 'giggles,' and 'sunshine' to evoke positive emotions.
• •Focus on Benefits, Not Just Features: Instead of just saying 'UPF 50+ fabric,' say 'UPF 50+ fabric to keep their precious skin safe under the sun.'
• •Incorporate Visual Storytelling: Ensure photography and videography align with the brand's joyful, family-oriented, and high-quality image. Show active, happy kids enjoying the swimwear in natural settings.

Social Perception

Customers perceive Tidewater Tots as a provider of high-quality, beautifully designed, and durable children's swimwear. The 'Made in USA' aspect is a significant positive differentiator for many buyers. The brand is seen as trustworthy, and customers appreciate supporting a woman-owned business. The practical features, such as UPF 50+ fabric and comfortable liners, are well-received by parents. Overall, the public perception appears to be very positive, with a loyal customer base.

Copy Examples

• •Sunshine, Smiles, and USA-Made Style! Let your little ones make a splash in Tidewater Tots! Our adorable, tumble-proof swimwear is lovingly crafted right here in the USA with UPF 50+ fabric, because their adventures should be bright and protected.
• •Play Hard, Shine Bright. Ethically Made in America. From sandcastles to poolside giggles, our swimwear is designed for it all. We believe in quality that lasts, prints that pop, and the promise of American craftsmanship in every stitch. That's the Tidewater Tots way.
• •Mom-Designed, Kid-Approved, American-Made. As a mom, I wanted swimwear that was as durable as it was cute, without the fuss. That’s why I created Tidewater Tots – high-quality, ethically produced pieces made with love in Florida, so your tots can play freely and you can cherish every moment.
• •Sibling Style, Made to Last. Coordinate the cutest crew in our matching sibling swimwear! Designed for comfort and endless play, all our suits are proudly made in the USA with UPF 50+ sun protection. Because sweet memories deserve the sweetest, safest style.
• •More Than Just Swimwear – It's a Promise. At Tidewater Tots, we're committed to glorifying God through quality, ethically made swimwear that supports American families and our local community. Wrap your little ones in adorable, American-made love.