Brand Tone

Heartfelt, personal, and whimsical; balancing professional craftsmanship with a warm, approachable, and creative voice.

Brand Values

• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Emotional Connection
• •Creativity

Best Practices

• •Lead with "Handmade": Always use words like "handmade," "handcrafted," and "crafted for you" to reinforce the brand's primary value proposition.
• •Use Emotive and Sensory Language: Incorporate words that evoke feeling and texture like "heartfelt," "keepsake," "unforgettable," "embossed," and "3D decoupage."
• •Focus on the "Moment": Frame the product's purpose around celebrating life's moments, positioning the card as an essential part of a meaningful experience.
• •Maintain a Warm and Personal Voice: Write as if you are a friendly artisan speaking directly to a valued customer, using "you" and "your" to make the copy feel personal.
• •Highlight Personalization: Consistently remind customers about the option to "personalize any card" or "request a custom design" to emphasize uniqueness.

Social Perception

Perceived as a specialized, high-quality artisan brand. Customers seek non-mass-produced, personalized items and are willing to pay a premium. The brand is seen as a trustworthy and established small business.

Copy Examples

• •Instagram Post Caption: "More than a card, it's a memory in the making. ✨ Our new handcrafted birthday cards are designed to be treasured long after the candles are blown out. Each layer is placed with love, ready for your heartfelt message. Who in your life deserves a little handmade happiness? #HandmadeCards #TiddlyPomCards #BirthdayKeepsake #CraftedWithLove"
• •Email Subject Line: "Psst... A First Look at Our Holiday Magic (and a treat for you!)"
• •Website Banner Text: "Don't Just Send a Card. Send a Keepsake. Discover one-of-a-kind handmade cards, personalized from the heart."
• •Facebook Ad Copy: "Tired of the Same Old Cards? Make their moment unforgettable with a card that's as unique as they are. At Tiddly Pom Cards, every design is handcrafted with love and detail you won't find in a big-box store. Personalize it to make it truly yours. ✨ Shop now and get FREE US shipping on orders over $35!"
• •Product Description Snippet: "Say 'thank you' with the warmth it deserves. This set of 10 embossed note cards is handcrafted from premium, neutral-toned cardstock, making each one a small work of art. Because gratitude should be as beautiful as the gesture itself."