Brand Tone

Aspirational and promotional. Direct, energetic, urgent, and focused on sales conversion. It emphasizes luxury for less.

Brand Values

• •Accessibility
• •Value
• •Boldness & Style

Best Practices

• •Lead with Aspiration: Always frame the product as a way to achieve a high-end, luxurious look. Use words like "iconic," "bold," "premium," and "statement."
• •Justify with Value: Immediately follow up the aspirational message with a clear value proposition. Mention the affordable price, the promotion, or the "looks like solid gold" angle.
• •Use Direct & Energetic Language: Employ strong verbs and a sense of urgency. Phrases like "Shop Now," "Don't Miss Out," "Limited Time," and "Upgrade Your Style" are on-brand.
• •Emphasize Visuals in Text: Use descriptive words that evoke the product's appearance. Terms like "massive," "heavy feel," "bright shine," and "bold links" help bridge the gap between online viewing and the physical product.
• •Maintain a Consistent Product Naming Convention: Continue using the established naming style (e.g., "Pulseira [Link Style] [Size] - Luxo") to create a cohesive and easily navigable product catalog. This reinforces the brand's identity and makes the products instantly recognizable.

Social Perception

A provider of affordable, visually impressive semi-jewels for men seeking a high-status, bold aesthetic common in hip-hop and funk culture, without the high cost of solid gold. Perception is transactional, focused on sales and features, not intrinsic value or community.

Copy Examples

• •The Gold Standard. The Smart Price. Command attention with our 18k plated chains, indistinguishable from solid gold.
• •Level up your look. Our 'Grumet 10MM' chain is engineered for impact. Bold style is just a click away. #MenStyle #GoldChain #Ticoman18k
• •Crafted with welded links and a heavy 18k gold plating, our 'Tijolinho' bracelet delivers the massive look and feel of solid gold. Luxury you can actually afford.
• •FLASH SALE ENDS MIDNIGHT. Get the iconic gold look for 70% off. Free shipping included. Don't wait—define your style now.
• •You saw it first. Our new 'Peruana' link chains just dropped. Be the first to own the boldest look on the street. Shop the launch now.