Brand Tone

Educational & Informative, Inspiring & Engaging, Trustworthy & Professional, Friendly & Supportive, Passionate

Brand Values

• •Learning Through Play
• •Quality & Durability
• •Innovation
• •Child Development
• •Safety
• •Customer Focus
• •Sustainability

Best Practices

• •Prioritize "Educational Benefit" in Messaging: Always circle back to how the product aids in a child's learning, development, or curiosity. Use clear, benefit-driven language rather than just listing features.
• •Use Inspiring and Positive Language: Words like "discover," "explore," "imagine," "create," "spark," and "nurture" align with their mission. Keep the tone optimistic and focused on potential.
• •Maintain a Balance of Professionalism and Warmth: While conveying expertise and quality (professional), ensure the language remains accessible, friendly, and empathetic to the needs of parents and educators (warmth). Avoid overly technical jargon unless specifically addressing a professional audience with context.
• •Show, Don't Just Tell, the Fun: While educational, the toys are also for play. Infuse copy with a sense of joy, engagement, and the fun inherent in the products. Use active verbs and vivid descriptions of children interacting with the toys.
• •Emphasize Quality and Trustworthiness Subtly: Weave in mentions of their experience, design process, safety standards, and quality materials naturally within the product descriptions and brand storytelling, rather than making it the sole focus. This reinforces trust without sounding purely functional.

Social Perception

Trusted by Educators, Loved by Parents, High-Quality Provider, Innovative Resource, Reliable Service

Copy Examples

• •Headline: Spark Curiosity. Ignite Learning. Discover a world of wonder with tickit® educational toys, designed to grow with your child. Body: At tickit.eu, we believe play is the most powerful way to learn. Explore our range of award-winning, high-quality toys that encourage exploration, develop essential skills, and make learning an adventure. From vibrant sensory toys to engaging building sets, find the perfect tools to nurture your child's potential.
• •Headline: Built for Little Hands, Designed for Big Imaginations. Body: Quality you can trust, play they'll love. Our durable, thoughtfully designed educational resources at tickit.eu are made to withstand hours of joyful discovery. Foster creativity, problem-solving, and a lifelong love of learning. Shop now for toys that inspire.
• •Headline: The Educator's Choice. The Parent's Partner. Body: For over 40 years, tickit® (through Commotion Ltd) has been a trusted name in educational resources. At tickit.eu, find expertly crafted toys that support key developmental stages, from sensory exploration to early STEM skills. Create enriching play experiences at home or in the classroom.
• •Headline: More Than Just Toys. They're Stepping Stones. Body: Every tickit® product at tickit.eu is a gateway to new skills and understanding. We're passionate about creating open-ended toys that adapt to your child's unique way of learning, helping them build confidence and a natural curiosity about the world.
• •Headline: Unlock a Universe of Play. Responsibly. Body: Discover tickit.eu's range of engaging educational toys, crafted with care and a commitment to sustainable practices. From beautifully made wooden toys to innovative sensory experiences, we provide the tools for joyful learning while looking after tomorrow's world.