Brand Tone

Informative, Supportive, Inspiring, Playful, Trustworthy

Brand Values

• •Learning Through Play
• •Quality & Durability
• •Innovation & Design
• •Sensory Development & Exploration
• •Child Development & Education
• •Safety
• •Curiosity Approach
• •Accessibility

Best Practices

• •Always Educate and Inform: Ensure copy highlights the developmental or educational benefits of the products, not just features. Explain *how* the toy helps a child learn or explore.
• •Use Positive and Encouraging Language: Frame product benefits and play activities in an uplifting and supportive way. Focus on discovery, wonder, and potential.
• •Show, Don't Just Tell, the Playfulness: Incorporate visuals (if applicable) and descriptive language that evokes the joy and engagement of play. Use an enthusiastic and slightly playful voice where appropriate, especially on social media.
• •Maintain a Voice of Authority and Trust: Consistently mention quality, safety standards, and the brand's experience in the educational field to reinforce reliability. Reference collaboration with educators.
• •Be Community-Focused and Responsive: Engage with the audience by asking questions, sharing user-generated content, and responding to comments and reviews in a friendly, helpful, and timely manner, mirroring the positive customer service experiences often reported.

Social Perception

Positive Product Reviews, Engaging for Children, Trusted by Educators and Parents, Good Customer Service & Fast Delivery, Value for Money, Innovative and Unique

Copy Examples

• •Headline: Spark a World of Wonder! ✨ Body: Discover TickiT's award-winning sensory toys, designed to ignite curiosity and make learning an exciting adventure. Built for little hands and big imaginations! #TickiTEducation #LearningThroughPlay #SensoryToys
• •Headline: Quality Play, For Brighter Futures. Body: For over 35 years, TickiT has crafted durable, educational toys trusted by teachers and loved by children. Invest in play that supports development every step of the way. Learn more on tickit.co.uk. #EducationalToys #EarlyYears #QualityPlay
• •Headline: Unlock Their Potential, One Playful Moment at a Time. Body: From vibrant light panels that explore colour and shape, to tactile treasures that engage the senses, our resources are here to support your child's unique learning journey. What will they discover today? #TickiT #ChildDevelopment #PlayBasedLearning
• •Headline: Teacher Approved, Kid Adored! ❤️ Body: See why educators worldwide choose TickiT! Our engaging resources are designed with learning at their heart, encouraging exploration, creativity, and essential skill development. Shop our bestsellers now! #EarlyChildhoodEducation #TickiTToys #ClassroomResources
• •Headline: More Than Just Toys, They're Tools for Growth. Body: At TickiT, we believe in the power of play. Our thoughtfully designed products help develop fine motor skills, encourage descriptive language, and foster a lifelong love of learning. Safe, durable, and always inspiring. #InspireEngageEducate #TickiTCares #EducationalResources