Brand Tone

aspirational, personal, and quality-focused, professional yet accessible, focusing on emotional value and inspiring confidence.

Brand Values

• •Personalization and Individuality
• •Quality Craftsmanship
• •Home and Family
• •Aesthetic Appeal
• •Customer-Centricity

Best Practices

• •Lead with Emotion, Support with Quality: Start your copy by connecting with the customer's desire for personalization, family, and a beautiful home. Follow up with details about the quality materials and craftsmanship to build trust.
• •Use Aspirational Language: Employ words like "elevate," "transform," "timeless," "masterpiece," and "heirloom" to position the products as more than just decorations.
• •Maintain Visual Consistency: Ensure that all your visuals—from website images to social media posts—reflect a clean, stylish, and high-quality aesthetic that complements the brand's tone.
• •Keep it Personal: Use "you" and "your" frequently in your copy to make the customer the hero of the story. The focus should be on how they can express their identity through your products.
• •Showcase Social Proof: As the brand grows, actively collect and feature customer photos and positive reviews. This will reinforce the brand's values and build a sense of community and trust.

Social Perception

Perceived as a provider of trendy, high-quality, modern, and stylish home decor items. Customer sentiment is likely neutral to positive, with its online presence clearly defining its product despite potential name ambiguity.

Copy Examples

• •Welcome guests with a piece that's uniquely yours. Our custom metal signs are crafted from high-quality, durable steel to bring a touch of elegance to your home. Personalize yours today and create a timeless family heirloom.
• •From welcoming entryways to personalized living room decor, our custom metal art is designed to reflect your style. Meticulously crafted and built to last.
• •It's more than just a sign; it's a statement. Discover how our custom metal art can transform your home. Perfect for weddings, housewarmings, or as a special gift to yourself.
• •Hi [Customer Name], Imagine a piece of art in your home that tells your family's story. At Ticar Design, we specialize in creating high-quality, personalized metal signs that do just that. For a limited time, enjoy 15% off your first order and create something that will be cherished for years to come.
• •Simple to design, impossible to ignore. Tap to create your own masterpiece.