Brand Tone

Passionate, Artisanal & Authentic, Informative & Expert, Quality-focused, Refined & Elegant, Trustworthy & Transparent

Brand Values

• •Quality
• •Artisanship
• •Transparency & Traceability
• •Customer Satisfaction
• •Passion for Coffee
• •Respect for Environment and Producers
• •Authenticity

Best Practices

• •Emphasize Quality and Origin: Always highlight the 100% Arabica specialty nature of the coffee and, where possible, its specific origin and unique characteristics. This reinforces expertise and transparency.
• •Use Sensory and Evocative Language: Describe aromas, flavors, and the overall coffee experience in a way that engages the senses and conveys passion. Words like "rich," "aromatic," "subtle," "balanced," "exceptional" fit well.
• •Maintain a Refined yet Approachable Voice: The tone should be sophisticated, reflecting the French artisanal quality, but also welcoming and informative, making specialty coffee accessible. Avoid overly technical jargon unless explained.
• •Showcase Passion and Expertise: Let genuine enthusiasm for coffee shine through. Share knowledge about brewing, origins, and what makes each coffee special. This builds trust and positions Ti Cafew as a knowledgeable source.
• •Reinforce Ethical Commitments: Subtly weave in mentions of sustainable sourcing and respect for producers when relevant. This appeals to conscientious consumers and aligns with the brand's stated values.

Social Perception

Highly Trusted, Provider of Excellent Coffee, Knowledgeable & Passionate, Ethical, A Go-To for Specialty Coffee

Copy Examples

• •Headline: Ti Cafew: Where French Artisanship Meets the World's Finest Arabica. Body: Indulge in a coffee experience crafted with passion. Each bean is a testament to our dedication—from ethically sourced plantations to our meticulous artisanal roast. Discover the true essence of specialty coffee, delivered fresh to your cup.
• •Social Media Post (Image: Close-up of freshly roasted beans): The aroma of tradition, the taste of excellence. Our medium roast unlocks the unique stories hidden within each 100% Arabica bean. What will your Ti Cafew moment be today? #TiCafew #ArtisanalCoffee #FrenchRoast #SpecialtyCoffee #QualityInEveryCup
• •Product Description Snippet (for a specific single-origin coffee): Journey to the highlands of [Origin Country] with our [Coffee Name]. Expect notes of [Flavor Note 1] and [Flavor Note 2], a result of [Processing Method] and our signature artisanal roast. Fully traceable, purely exceptional.
• •Email Subject Line: Elevate Your Coffee Ritual with Ti Cafew's Finest. Email Body Snippet: At Ti Cafew, coffee is more than a beverage; it's a passion we meticulously cultivate. Explore our curated selection of specialty Arabica, chosen for their exceptional character and roasted to perfection in the French tradition. Because you deserve an extraordinary cup, every time.
• •Website "About Us" Snippet: Beyond the bean, there's a belief. At Ti Cafew, we believe in coffee that respects its origins, celebrates its cultivators, and delights the senses. We are not just roasters; we are curators of exceptional coffee experiences, grounded in French artisanal heritage and a commitment to quality you can taste.