Brand Tone

Elegant & Aspirational, Quality-Focused & Trustworthy, Customer-Centric & Appreciative, Modern & Design-Oriented

Brand Values

• •Quality & Durability
• •Design & Aesthetics
• •Customer Satisfaction
• •Health & Safety
• •Practicality & Convenience
• •Simplicity

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key characteristics of the Tibros tone (e.g., "Elegant," "Sophisticated," "Warm," "Confident," "Inspiring"). Include do's and don'ts for language, preferred vocabulary, and sentence structure.
• •Focus on "Redefining Dining Experiences": Consistently weave this mission into the narrative. Explain *how* Tibros products achieve this – through beauty, quality, the feeling they evoke, and the moments they enhance. The concept of experiential dining, where meals are about more than just food, aligns with this.
• •Highlight Both Aesthetics and Functionality: Balance aspirational language about design and elegance with clear communication of practical benefits like durability, safety (BPA-free, 100% vegetarian), and convenience (dishwasher/microwave safe).
• •Use Storytelling: Share the stories behind designs (if applicable), showcase customer experiences (with permission), or paint a picture of how Tibros products fit into the customer's life and celebrations. This creates an emotional connection.
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy always aligns with the style of the visuals used in marketing materials and on social media. Elegant, high-quality imagery should be paired with equally refined and polished text.

Social Perception

Positive Customer Experiences, Value for Money, Reliable & Good Service, Trusted for Daily Use & Gifting

Copy Examples

• •Headline: Elevate Your Everyday: Discover Tibros Tableware. Body: Crafted with passion and precision, Tibros brings you tableware that blends timeless elegance with everyday practicality. Make every meal a special occasion. Call to Action: Explore Our Collections.
• •Headline: The Art of Dining, Redefined by Tibros. Body: Experience the perfect harmony of exquisite design and lasting quality. Our latest collection is here to transform your dining space into a haven of sophistication. Call to Action: Shop New Arrivals.
• •Headline: Quality You Can Trust, Beauty You'll Adore. Body: At Tibros, we believe in tableware that’s not just beautiful, but built to last. Enjoy peace of mind with our durable, food-grade, and stunningly designed pieces. Call to Action: Learn More About Our Quality.
• •Headline: Celebrate Moments, Big and Small, with Tibros. Body: From festive gatherings to quiet weekday dinners, Tibros tableware adds a touch of grace to every moment. Discover designs that reflect your unique style. Call to Action: Find Your Perfect Set.
• •Headline: Simple Pleasures, Beautifully Served. Body: Embrace the elegance of simplicity with Tibros. Our thoughtfully curated collections offer sophisticated, minimalist designs that enhance your dining experience without overwhelming it. Call to Action: Discover Simplicity.