Brand Tone

sophisticated, minimalist, and confident

Brand Values

• •Innovation and Ingenuity
• •Quality and Durability
• •Portability and Convenience
• •French Heritage
• •Elegance in Simplicity

Best Practices

• •Always integrate the "100% Made in France" or "French craftsmanship" angle. It is a primary differentiator and a mark of quality that should be present in bios, product descriptions, and ad campaigns.
• •Use words like "patented," "unique," and "original" to reinforce the product's ingenuity and protect its premium positioning.
• •Use clear, concise language. Avoid slang, excessive emojis, or overly casual phrasing. The tone should mirror the product's minimalist aesthetic.
• •Create copy that places the product in the hands of a discerning user—the traveler, the design enthusiast, the wine expert. Use aspirational settings like picnics, elegant dinners, or travel destinations.
• •The copy's premium tone must be matched with professional, high-resolution photos and videos that showcase the product's materials and elegant design. The synergy between text and image is crucial for this brand.

Social Perception

The existing presence on social media and the official website projects an image of a premium, specialized gadget. Users who interact with the brand (primarily on Instagram) show appreciation for the product's design and "Made in France" attribute. The lack of widespread discussion suggests that TiBO® is perceived as a niche product for a specific audience: wine lovers who appreciate design, portability, and French-made quality, rather than a mass-market item.

Copy Examples

• •Elegance in your pocket. The freedom to enjoy great wine, anywhere. TiBO®: The original French pocket corkscrew.
• •Crafted for connoisseurs. Patented design, durable materials, and 100% made in France. TiBO® is not just a tool, it's a tradition.
• •Forget bulky levers and complicated gadgets. TiBO® offers maximum service in a minimal package. The last corkscrew you'll ever need to buy.
• •The perfect gift for the wine lover who has everything. Give the unique blend of French innovation and timeless style. Give TiBO®.
• •Your next adventure deserves a great bottle of wine. And the TiBO® pocket corkscrew is ready to join. #MadeInFrance #WineLover #Design #TiBO