Brand Tone

Professional and Authoritative, Quality-Focused, Passionate, Customer-Oriented, Elegant and Traditional

Brand Values

• •Quality Craftsmanship
• •Accessibility
• •Customer Satisfaction
• •Durability and Timelessness
• •Heritage and Tradition

Best Practices

• •Prioritize "Quality" and "Craftsmanship": Consistently use language that emphasizes the superior materials, handmade nature, and artisanal skill involved in the products. Words like "premium," "handcrafted," "artisan," "meticulously," "heirloom-quality," and "traditional techniques" should be staples.
• •Maintain a Professional and slightly Formal Voice: While friendly, the tone should convey expertise and respect for the game of chess and its discerning players. Avoid overly casual slang or overly aggressive sales tactics.
• •Focus on Timelessness and Elegance: Use descriptive language that evokes a sense of tradition, lasting value, and aesthetic appeal. Phrases like "timeless elegance," "classic design," "enduring beauty," and "sophisticated" will resonate with the target audience.
• •Be Informative and Authoritative: Provide detailed information about materials, origins (e.g., Polish artisans), and the benefits of specific features (e.g., weighted pieces, type of wood). This reinforces the brand's expertise and the value proposition.
• •Emphasize the Player's Experience: Connect the product features to the benefits for the chess player – a more enjoyable game, a beautiful piece for their home, a set that can be passed down, or equipment suitable for serious competition.

Social Perception

Likely Positive (among those aware), Niche Appeal, Trustworthy (based on site professionalism), Limited Broad Awareness

Copy Examples

• •Headline: Elevate Your Game: Discover a Tiberian Chess Set, Crafted for Generations. Body: Move beyond the ordinary. At Tiberian Chess, we partner with Europe's finest artisans to bring you hand-crafted chess sets that are as much a joy to behold as they are to play. Experience the enduring quality of traditional craftsmanship.
• •Headline: The Nordic Home for Chess Excellence. Body: Whether you're a seasoned grandmaster or discovering the timeless appeal of chess, find your perfect set with us. Tiberian Chess is dedicated to providing premium, handcrafted chess pieces, boards, and clocks, making quality accessible to every enthusiast.
• •Headline: More Than a Game, It's an Heirloom. Body: Our chess sets, meticulously crafted in Poland using techniques like pyrography and inlaying, offer an alternative to the fleeting quality of mass-produced items. Invest in a Tiberian Chess set – a centerpiece of strategy and elegance for years to come.
• •Headline: Feel the Difference Quality Makes. Body: From the weight of a perfectly balanced Staunton piece to the smooth finish of a solid wood board, every detail matters. Tiberian Chess brings you equipment designed for the discerning player who values both aesthetic beauty and lasting durability.
• •Headline: Your Trusted Partner in the World of Chess. Body: Our mission is simple: to provide exceptional chess products and dedicated customer service. Explore our collection and experience the Tiberian Chess commitment to quality, from our workshop to your home.