Brand Tone

aspirational yet accessible, friendly, and personal

Brand Values

• •Family & Legacy
• •Curated Quality & Uniqueness
• •Attainable Luxury
• •Entrepreneurial Spirit
• •Customer Experience

Best Practices

• •Always Weave in the Origin Story: Remind the audience of the brand's roots. Use phrases like "Inspired by Tia," "From our family to your closet," or "A find Tia would love" to connect products back to the core narrative.
• •Use "Aspirational Yet Accessible" Language: Pair elevated, fashion-forward terms ("stylist-approved," "curated collection," "luxe fabrics") with warm, inclusive words ("your new favorite," "made for memory-making," "effoRtless style").
• •Highlight Curation and Uniqueness: Emphasize that items are hand-picked or available in limited quantities. This reinforces the value of "discovering" a piece at Tias Place versus buying from a large chain.
• •Maintain a Personal and Grateful Tone: In customer interactions, emails, and social media replies, use a voice that is appreciative and personal. Referencing the team or the founder directly (e.g., "A note from Megan...") can strengthen this connection.
• •Focus on Feeling and Experience, Not Just a Transaction: Frame shopping at Tias Place as more than just an acquisition. It’s about "finding your style," "creating memories," and joining a community that values a personal touch and entrepreneurial spirit.

Social Perception

The public perception of Tias Place is largely positive, viewing it as a cherished local business with unique appeal. It is seen as a "gem" of a neighborhood boutique, offering a wide variety of "fashionable goods and accessories." Customers and reviewers appreciate the personal touch of the owner and the story behind the brand. The physical store's ambiance, with its string lights and thoughtful product placement, is frequently praised, contributing to a positive shopping experience. The product selection is considered excellent, offering something for everyone, from casual to chic styles, and featuring both niche and popular brands. The pricing is perceived as reasonable.

Copy Examples

• •Just like the one-of-a-kind treasures Tia and her grandpa used to find, this dress has a story to tell. Our new 'Grove Street' floral midi is perfect for making your own memories. Limited pieces available. Tap to shop your new favorite.
• •Not just a purchase, it's a piece of our story.
• •From Wall Street to Grove Street, Tias Place was built on a passion for fashion passed down through generations. Named for our founder’s Grandma Tia, we believe in attainable luxury, unique finds, and that feeling you get when you discover something truly special. Welcome to the family.
• •The 'Legacy' Chain Necklace: A timeless piece designed to be the cornerstone of your collection. Inspired by the classic, enduring style of our namesake, Tia, this necklace isn't just an accessory—it's an heirloom in the making. Wear it and carry the story.
• •Tired of the same old styles? Discover Tias Place, a boutique born from a love of fashion and family. We curate unique collections for the modern fashionista who values quality and a personal touch. Shop online for attainable luxury that feels like it was picked just for you. Get $5 flat rate shipping on your first order!