Brand Tone

Elegant & Aspirational, Celebratory & Personal, Authentic & Proud

Brand Values

• •Cultural Heritage
• •Modern Sensibility
• •Quality Craftsmanship
• •Female Empowerment
• •Customer-Centricity

Best Practices

• •Lead with Emotion, Support with Detail
• •Use a Core Vocabulary
• •Tell the Story Behind the Product
• •Always Acknowledge the Bride
• •Maintain Visual and Textual Harmony

Social Perception

Niche & Exclusive, Trustworthy & Authoritative, Aesthetically Focused

Copy Examples

• •More than an accessory, it's a blessing. Our meticulously crafted Kalire are designed to be a timeless part of your story, blending sacred traditions with your modern elegance. Begin your forever with an heirloom.
• •Headline: Where Heritage Meets the Modern Bride. Sub-headline: Discover exquisite, handcrafted bridal treasures that celebrate your journey. Timeless pieces for your unforgettable day.
• •Embrace tradition with the grace you deserve. Our Signature Chura is handcrafted for the discerning bride, combining classic symbolism with a comfortable, contemporary fit. Each bangle is a testament to love, heritage, and the beautiful journey ahead. Let this be the piece that connects generations.
• •Headline: Your Dream Bridal Look Awaits. Body: From a Punjabi-owned, female-led brand in Vancouver, we bring you a curated collection of modern bridal jewelry. Find the perfect Kalire, Chura, and accessories that honor your roots and celebrate your style. Shop Tiaras & Trim.
• •Tiaras & Trim was born from a desire to see our beautiful traditions shine in the modern world. As a female-led, Punjabi-owned brand, we pour our hearts into sourcing and designing pieces that aren't just worn, but felt. Each item in our collection is a tribute to the powerful legacy and bright future of the brides we serve.