Brand Tone

Passionate & Mission-Driven, Trustworthy & Transparent, Caring & Empathetic, Positive & Uplifting, Authentic & Relatable, Informative & Educational

Brand Values

• •Health & Safety
• •Effectiveness
• •Natural & Clean Ingredients
• •Transparency & Integrity
• •Sustainability
• •Family & Inclusivity
• •Empowerment
• •Customer Satisfaction

Best Practices

• •Lead with the "Why": Always connect back to the core mission of health, safety, and family. Zuly Matallana's personal story is a powerful anchor; weave in the purpose behind the product.
• •Emphasize "Natural AND Effective": Many consumers are skeptical about natural deodorant efficacy. Consistently highlight that TIARA products are both clean *and* high-performing. Use phrases like "Finally, a natural deodorant that works!"
• •Use Warm, Empathetic Language: Speak to the customer's concerns and aspirations for a healthier lifestyle. Use words like "caring," "gentle," "peace of mind," "trust," and "confidence."
• •Be Transparent and Informative: Clearly list key beneficial ingredients and what the product is "free from" (aluminum, parabens, etc.). Briefly explain the benefits of natural ingredients to educate the consumer.
• •Maintain Authenticity: Let the founder's passion shine through. Use direct quotes or a storytelling approach where appropriate, especially in social media and "Our Story" sections. Avoid overly corporate or generic marketing speak.

Social Perception

Trusted Solution, High Quality & Safe, Mission-Aligned, Family-Friendly, Effective & Pleasant, Worth the Price

Copy Examples

• •Headline: Finally, All-Day Freshness You Can Trust. Naturally. Body: Tired of natural deodorants that don't deliver? TIARA is lovingly crafted with safe, plant-based ingredients that *actually work*. Protect your family, protect your health, and embrace 24-hour confidence. No aluminum, no toxins, just pure peace of mind.
• •Social Media Post: Our founder, Zuly, started TIARA after a personal journey with health. Her mission? To create a deodorant that was truly safe and uncompromisingly effective for her family, and now for yours. Because we believe what you put on your body matters. Choose TIARA, choose health. #PoweredByPurpose #NaturalDeodorantThatWorks
• •Product Description Snippet: Gentle enough for your little ones, powerful enough for your busiest days. TIARA Natural Deodorant uses the goodness of shea butter and sunflower seed wax to keep you fresh without harsh chemicals. Vegan, gluten-free, and always cruelty-free. Feel the TIARA difference.
• •Email Subject: Still searching for "The One" in natural deodorants? Email Body: We hear you. The search for a natural deodorant that keeps you fresh, stain-free, and worry-free can be exhausting. That’s why TIARA was born – out of a need for a truly effective, beautifully natural solution. Experience the difference that carefully chosen ingredients and a heartfelt mission can make.
• •Ad Copy: More than just a deodorant, it's a daily dose of self-care. TIARA’s aluminum-free formula not only protects you from odor but also nourishes your skin with nature's best. Make the switch to clean beauty that performs. Your body will thank you.