Brand Tone

friendly, playful, and fashion-forward

Brand Values

• •Accessibility
• •Trend-Consciousness
• •Playfulness and Surprise
• •Conscious Materials

Best Practices

• •Embrace a Conversational and Friendly Voice: Always write as if you're talking to a friend. Use contractions (e.g., "you're," "it's"), ask questions, and use enthusiastic and positive language.
• •Highlight Key Values in Every Message: Consistently weave in the core values. Mention "ecological leather" when describing materials, emphasize "affordable" or "special offer" for pricing, and use words like "trendy," "new," and "fabulous" to underscore style.
• •Stay Visually and Tonally Coherent on Social Media: Continue using vibrant, high-quality images and engaging video formats like Reels and TikToks. Ensure the playful and energetic tone of the captions matches the visual content.
• •Leverage User-Generated Content and Influencers: Encourage customers to share their unboxing experiences and outfits. Reposting this content reinforces the brand's community feel and provides authentic social proof that aligns with the established friendly and accessible perception.
• •Keep it Playful and Interactive: Continue using polls, Q&As, "this or that" story formats, and contests. The "Mystery Box" concept is a huge asset; build on this idea of surprise and fun in future campaigns to maintain customer engagement.

Social Perception

a go-to online shop for stylish and budget-friendly bags

Copy Examples

• •New week, new bag! ✨ Meet the collection that will make you look forward to Mondays. Which one is calling your name? Drop a comment below! #TiaraConceptStore #NewCollection #AffordableLuxury
• •You asked for it, we delivered! 😉 Watch us unbox our sold-out Mystery Box. Spoiler: it's even better than you imagined. Get on the waitlist for the next drop – you don't want to miss this! #MysteryBox #Unboxing #TiaraSurprise
• •Style shouldn't break the bank. Get up to 50% off on all our ecological leather bags. The trendiest accessory for your autumn outfits is just a click away. Shop now, thank us later! #Sale #EcoFriendlyFashion #MustHave
• •From the office to after-work drinks, our new 'City Chic' collection has your back. Spacious, stylish, and consciously made. Elevate your work look without compromising your values (or your budget!). #WorkWearStyle #VeganLeather #TiaraBags
• •Weekend dilemma: Casual backpack or elegant crossbody? 🤔 Whatever your vibe, we've got the perfect match. #FashionDilemma #WeekendVibes #TiaraStyle