Brand Tone

Fashion-conscious, Value-driven, Welcoming, and Trendy

Brand Values

• •Affordability
• •Variety and Choice
• •Trend-Consciousness
• •Customer Satisfaction
• •Practicality with Style
• •Accessibility to Fashion

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Highlight the affordability and value proposition of the products.
• •Emphasize the trendy and fashionable aspects of the bags.
• •Showcase the variety and wide selection of available styles.
• •Use clear and concise language, avoiding overly technical terms.

Social Perception

The brand is perceived as a go-to for trendy, affordable bags, offering good quality for the price point and reliable service. It's seen as young, dynamic, and dedicated to fashion enthusiasts who want to stay stylish without overspending.

Copy Examples

• •"1+1 Free on selected bags! Update your style without breaking the bank."
• •"New arrivals are here! Discover the latest trends in eco-leather bags."
• •"Quality and style, all in one set. Find the perfect bag for every occasion."
• •"Looking for a trendy bag that's also affordable? You've come to the right place!"
• •"Fast delivery and amazing customer service. Your satisfaction is our priority."