Brand Tone

Enthusiastic, Trendy, Value-Oriented, Accessible, Friendly, Descriptive

Brand Values

• •Fashion Accessibility
• •Variety & Choice
• •Customer Satisfaction
• •Quality Products
• •Dynamism

Best Practices

• •Maintain an enthusiastic and trendy tone in social media and website content.
• •Emphasize value by highlighting accessible prices, promotions, and outlet sections.
• •Use friendly and engaging language to directly address and invite customers.
• •Provide clear and straightforward product descriptions with essential details.
• •Incorporate customer testimonials and reviews to reinforce positive brand perception.

Social Perception

Perceived as offering trendy and stylish bags at affordable prices, providing a good online shopping experience with fast delivery, and catering to the modern woman with a focus on value and style.

Copy Examples

• •"Bags and accessories for the modern woman"
• •"Quality and style, all in one set"
• •"TIARA offers you..."
• •"Choose your favorite bag..."
• •"Irresistible collection"