Tono de Marca

Sentimental, personal, and heartfelt, aiming to connect with customers on an emotional level. It is also professional and trustworthy, emphasizing product quality and customer satisfaction.

Valores de Marca

• •Emotional Connection
• •Quality Craftsmanship
• •Customer-Centricity
• •Meaningful Gifting

Mejores Prácticas

• •Always Lead with Emotion: Start with language that evokes feeling and connection. Use words like 'cherish,' 'celebrate,' 'love,' and 'remember' to tap into the sentimental value of the products.
• •Focus on the 'Why' Not Just the 'What': Instead of just describing the product (e.g., 'a silver necklace'), describe the purpose and meaning behind it ('a way to keep loved ones close').
• •Use Personal and Inclusive Language: Address the customer directly with 'you' and 'your.' Use inclusive language that speaks to all types of relationships and families.
• •Highlight Customization as a Storytelling Tool: Frame the personalization options not just as features, but as a way for customers to tell their own unique stories and create something one-of-a-kind.
• •Maintain a Warm and Trustworthy Tone: Ensure that all communication, from product descriptions to customer service interactions, is friendly, professional, and reassuring. This builds confidence in the brand and the quality of the products.

Percepción Social

Overwhelmingly positive, seen as a reliable source for high-quality, personalized gifts. The brand is associated with significant life events and is a trusted choice for sentimental purchases. Customers often express satisfaction with their ability to create unique and personal items.

Ejemplos de Copy

• •Keep your most cherished memories close to your heart. Our new photo projection necklace allows you to carry a secret image, a daily reminder of the love that surrounds you. Customize yours today and hold a memory forever.
• •Two hearts, one story. Our personalized couple's bracelets are a symbol of your unique bond. Engrave your initials, a special date, or a meaningful word and always feel connected, no matter the distance.
• •This Father's Day, give him more than a gift. Give him a memory. Personalize a keychain with a photo of his favorite moment, and let him carry your love wherever he goes.
• •Every piece of jewelry tells a story. What will yours say? From names that mean the world to you to dates you'll never forget, create a piece that is uniquely yours at Tiamont.
• •We love seeing the stories you tell with our jewelry! Like this beautiful custom necklace created by @[customer_handle]. A perfect tribute to a love that lasts a lifetime. Share your Tiamont moments with #TiamontStories.