Tono de Marca

Professional, Scientific, and Reassuring

Valores de Marca

• •Health and Hygiene
• •Innovation and Performance
• •Environmental Responsibility
• •Durability and Quality

Mejores Prácticas

• •Lead with the "Why": Start with the core benefit (a healthier home, a safer family, environmental responsibility) before detailing the technical features ("how"). Connect emotionally with the customer's primary motivation first.
• •Use a "Problem, Agitate, Solve" Framework: Introduce a common problem (allergies, stubborn dirt, chemical residues). Agitate it by explaining the consequences (discomfort, unhealthy environment). Present Tiamo as the definitive solution. The blog posts on the website already use this structure effectively.
• •Maintain a Premium Lexicon: Consistently use words like "performance," "precision," "hygienic," "innovative," and "professional-grade." This reinforces the brand's position at the high end of the market and justifies its price point.
• •Balance Technical Specs with Tangible Benefits: When mentioning a feature like the "HEPA-13 filter," immediately translate it into a benefit the customer understands, such as "breathing air as pure as in a cleanroom."
• •Incorporate Social Proof and Authority: Leverage lab test results (e.g., "99.9% of bacteria eliminated"), professional endorsements (its use in clinics), and customer testimonials to build credibility and trust. Highlighting its Italian manufacturing also adds a mark of quality.

Percepción Social

Tiamo is perceived as a high-end, premium niche product, known for its effectiveness and versatility on various surfaces. It is frequently associated with Unimatic, suggesting a professional cleaning heritage. Its online presence is modest, indicating a targeted customer acquisition strategy.

Ejemplos de Copy

• •Breathe Easy. Clean Deep. Your family’s health is non-negotiable. The Tiamo steam vacuum system eliminates 99.9% of germs, dust mites, and allergens using only superheated steam and a HEPA-13 filter. Create a clinically clean, chemical-free sanctuary for the ones you love.
• •Engineered for Absolute Clean. Forget ordinary cleaning. The Tiamo S combines 6 bars of steam pressure with a powerful vacuum system to eradicate grime in a single pass. From the garage floor to your car’s interior, command professional-grade power and efficiency. It’s not just clean, it’s Tiamo clean.
• •The Future of Clean is Water. Reimagine your cleaning routine without a single bottle of chemicals. Tiamo harnesses the purifying power of water to deliver a deeper clean that’s safe for your home and the planet. Reduce waste, save money, and embrace a truly sustainable shine.
• •The Deep Clean Your Furniture Deserves. That sofa holds more than just memories. Tiamo’s specialized upholstery tool penetrates deep into fabrics to dissolve stains, neutralize odors, and extract allergens, all while drying surfaces quickly. Restore the freshness to your mattresses and furniture effortlessly.
• •One Machine. A Lifetime of Clean. Made in Italy and built to last, a Tiamo steam vacuum is more than an appliance—it's a long-term investment in your home's hygiene and value. With its robust construction and multi-functional design, it’s the only cleaning system you’ll ever need.