Brand Tone

Sophisticated, Elegant, Modern, Understated, Aspirational. Supporting Tones: Mindful, Quality-conscious, Timeless.

Brand Values

• •Timeless Design: Creating pieces that transcend fleeting trends.
• •Quality Craftsmanship: Emphasis on well-made garments and materials.
• •Understated Elegance: A belief in the power of subtle sophistication.
• •Modernity: Designing for the contemporary individual.
• •Responsible Practices & Thoughtful Design: Commitment to ethical and mindful creation.
• •Cherished Pieces: Encouraging a view of clothing as items to be valued for years.

Best Practices

• •Develop a Brand Voice Chart: Clearly document your core tone (e.g., Sophisticated, Elegant) and supporting tones (e.g., Mindful, Timeless). Provide examples of "words we use" and "words we avoid" to guide all content creators.
• •Focus on "Understated Luxury": Use descriptive language that evokes quality and sophistication without being overtly boastful or trendy. Words like "meticulous," "curated," "refined," "essential," and "considered" align well.
• •Emphasize Timelessness and Quality: Highlight the longevity and craftsmanship of the pieces. Connect purchases to investment in a lasting wardrobe rather than fast fashion.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy on social media and the website directly reflects the minimalist, elegant, and modern aesthetic of the product photography and brand imagery.
• •Speak to Aspirations, Subtly: Frame the narrative around a lifestyle that values quality, thoughtful design, and enduring style, appealing to the customer's desire for elegance and pieces that make them feel confident and polished.

Social Perception

The primary perception is shaped by the brand's curated online presence (website and Instagram). Instagram Engagement: Comments on the `tiago__official` Instagram page are generally positive, often consisting of emojis expressing admiration (hearts, flames) or short compliments on the items shown. This suggests that those who follow the brand are visually receptive to its aesthetic.

Copy Examples

• •TIAGO: Where timeless design meets modern sensibility. Discover pieces crafted to be cherished.
• •An embodiment of understated elegance. Our signature silk blouse, meticulously crafted for a fluid drape and a touch of everyday luxury. Elevate your essentials.
• •Moments in TIAGO. Curated essentials for a life lived with intention and style.
• •Introducing the Collection: Modernity, Redefined by TIAGO.
• •At TIAGO, we believe in the enduring power of quality and the quiet confidence of elegant design. Each piece is thoughtfully created for the discerning individual.