Brand Tone

Elegant & Sophisticated, Nurturing & Serene, Authentic & Rooted, Conscious & Considerate, Inspiring & Storytelling

Brand Values

• •Love of the Land & Nature
• •Sustainability & Conservation
• •Beauty & Craftsmanship
• •Family & Heritage
• •Well-being & Reconnection
• •Authentic Hospitality
• •Farm-to-Fork Ethos

Best Practices

• •Embrace Evocative Language: Use sensory details and descriptive words that paint a picture of tranquility, natural beauty, and refined comfort. Words like serene, idyllic, nurturing, hand-picked, seasonal, and restorative align well.
• •Tell Stories: Share the narrative of Thyme – its family history, the restoration journey, the connection to the land, the inspiration behind dishes or designs. This builds authenticity and emotional connection.
• •Highlight Sustainability Naturally: Weave in the commitment to nature and sustainability as an inherent part of the Thyme experience, rather than a separate checklist. Focus on the why – the love for the land and future preservation.
• •Maintain an Elegant Simplicity: The tone is sophisticated but not overly formal or verbose. It's about quality and thoughtfulness, conveyed with clarity and grace. Avoid jargon or overly trendy slang.
• •Speak from a Place of Passion: Let the genuine love for the estate, nature, food, and hospitality shine through. The copy should feel warm, inviting, and deeply connected to the core values of Thyme.

Social Perception

Luxury Retreat, Idyllic & Picturesque, Tranquil Haven, Gastronomic Destination, Sustainable & Ethical Choice, Authentically British, Aspirational

Copy Examples

• •Thyme: Rooted in Nature, Crafted with Care. Discover a Slower Pace of Life.
• •The quiet hum of the countryside, the scent of dew-kissed herbs. At Thyme, every moment is an invitation to reconnect with the wild beauty that surrounds us. What small wonders have you noticed today? #ThymeEngland #Cotswolds #SlowLiving #NatureConnection
• •Our Meadow Spa is a sanctuary woven into the landscape, where treatments inspired by the earth and the wisdom of the seasons restore balance and nurture your well-being. Breathe deeply, and let the wild calm of Thyme envelop you.
• •From our fields to your fork. The Ox Barn celebrates the bounty of the season, transforming carefully tended produce and locally sourced ingredients into dishes that tell the story of our land. Join us for an authentic taste of the Cotswolds.
• •This spring, awaken your creativity at Thyme. Join our [Workshop Name] and immerse yourself in the art of [Skill], guided by experts and inspired by the unfolding beauty of our estate. It's more than a lesson; it's an experience to cherish.