Brand Tone

Nurturing & Aspirational

Brand Values

• •Well-being & Self-Care
• •Quality & Natural Ingredients
• •Craftsmanship & Legacy
• •Customer Satisfaction
• •Thoughtful Gifting

Best Practices

• •Create a Brand Voice Chart: Document the brand's personality traits (e.g., Nurturing, Authentic, Calm), a "we are/we are not" list (e.g., "We are warm and personal," "We are not overly corporate or salesy"), and a vocabulary list of preferred words (e.g., tranquility, sanctuary, unwind, thoughtful, handcrafted).
• •Prioritize "Feeling" Over "Features": While mentioning features like "100% soy wax" is important for value, the copy should always lead with the emotional benefit. Instead of "Our candle has three wicks," write "Fill your room with three times the glow and fragrance." Focus on the experience the candle creates.
• •Use Storytelling: Continuously weave the brand's origin story into the marketing. Mentioning the founders, the female-led transition, and the commitment to their original dream adds depth and authenticity that resonates with the brand's nurturing tone.
• •Adapt Tone by Platform, Not Voice: The core voice remains "Nurturing & Aspirational," but the tone can adapt. Instagram and Pinterest should be more visual and inspirational. Facebook can be slightly more community-focused and promotional. Email marketing should be personal and direct.
• •Engage with the Same Tone: When responding to comments, reviews, and customer inquiries, maintain the brand's warm, helpful, and appreciative tone. This reinforces the brand's values in every interaction and builds a loyal community.

Social Perception

The public and customer perception of T&H Wholesalers is positive, albeit niche. They are perceived as a reliable seller of high-quality, pleasantly scented candles. The brand is seen as a provider of stress relief and relaxation products. There are no notable negative perceptions.

Copy Examples

• •Unwind Your World. Long day? Let the gentle notes of our French Lavender & Vanilla soy candle melt your stress away. Each candle is hand-poured with love and 100% natural ingredients to bring a moment of pure tranquility to your space. Tap to shop your new self-care ritual. #THCandles #SoyCandle #Aromatherapy #SelfCareSunday #RelaxAndUnwind
• •The Perfect Gift for Anyone (Including Yourself). From the calming scent of Eucalyptus Spearmint to the warm embrace of Vanilla Cedarwood, find a fragrance that tells your story. Our 3-wick soy candles are thoughtfully crafted for a clean, long-lasting burn. Packaged in a beautiful gift box, they're ready to make someone's day. Shop now and get a FREE gift set when you buy any 3 candles! #CandleGift #AromatherapyGifts #MadeWithLove #THWholesalers
• •Your Weekly Invitation to Relax is Here. Hi [Customer Name], we believe every home deserves to be a sanctuary. This week, we're celebrating the soothing power of nature with our Sage Lemongrass Garden candle. It's more than a fragrance; it's an escape. Hand-poured with 100% soy wax for a clean burn that respects your air and your peace. Rediscover your calm.
• •Crafted with Care. Poured for Peace. Experience the T&H difference with our natural soy wax and essential oil aromatherapy candles.
• •The Art of a Perfect Evening. Elevate your space with T&H Wholesalers' aromatherapy candles. Made from natural soy wax and pure essential oils for a clean, beautiful burn. The perfect addition to your self-care routine or a thoughtful gift for someone special. Find your signature scent today. #HyggeHome #CozyVibes #Aromatherapy #CandleLover